ANTECEDENTS OF GREEN BRAND EQUITY: AN INTEGRATED APPROACH

Abstract

Purpose: This study is to analyze the impact of brand constructs on green brand equity, for the find out the relations green brand equity, we use the independents variables like brand credibility, green brand image and perceived quality ofbrand. In this research, we found that the focusing on the independents variable, organizations would be fill the gap of the missing profitable line and compete their competitors effectively. Methodology: Using the nation of351 from 400 male and female consumers, their marital status was married, not married and engaged. Also the people selected which they have their educational status was Bachelor and Master. Findings: The findings collected from the people positively associated and have the significant impact on their selected and favorite brand