Abstract:
Purpose:
This study is to analyze the impact of brand constructs on green brand equity, for the find out
the relations green brand equity, we use the independents variables like brand credibility, green
brand image and perceived quality ofbrand. In this research, we found that the focusing on the
independents variable, organizations would be fill the gap of the missing profitable line and
compete their competitors effectively.
Methodology:
Using the nation of351 from 400 male and female consumers, their marital status was married,
not married and engaged. Also the people selected which they have their educational status was
Bachelor and Master.
Findings:
The findings collected from the people positively associated and have the significant impact
on their selected and favorite brand
