EFFECT OF E-PROCUREMENT STRATEGIES ON SUPPLY CHAIN PERFORMANCE

Abstract

Purpose: The objective of this study is to test the influence of e-procurement strategies on supply chain performance in any organization related to pharmaceutical sector Methodology & Design: A quantitative approach adopted for this study and multi-item measurement scale was adapted from previous studies, a structured developed to collect primary data. The total number of 386 responses collected from Karachi based pharmaceutical companies. Multiple and simple regression analysis was was was applied for hypothesis testing. Findings: The findings confirm all the proposed hypothesis were retained and all e procurement strategies dimensions have positive significant results. However, these results are vary from one e-procurement strategy to other e-procurement strategy, but all the e-procurement strategies can be positively affect supply chain performance. Originality /Value: This research study can be helpful for supply chain managers and decision makers. It may give them a guidance for enhancing internal as well as external supply chain performance of an organization. It provide a framework containing e-procurement strategies dimensions and their individual as well as overall direct effect on supply chain performance so that by adopting and implementation this model can be enhance supply chain performance.