Abstract:
Purpose
The purpose ofthis study is to explore the effect ofservice quality on student’s satisfaction.
Methodology & Design
The method used in this study is quantitative and explanatory. The sample size ofthe study is
305 and final sample size is 294. A questionnaire was distributed among the students and
data was collected accordingly.
Findings
The findings of the study indicate that two dimensions of service quality have significant
impact upon customer satisfaction and they are learning experience and placement. Other
dimensions such as faculty, support services, image of the institution and faculty does not
have significant impact upon student satisfaction.
Limitations
The study has the problem of common method bias as data was collected from one group of
people at one time. The future researchers can overcome by adopting multi source multi time
method
I
Recommendations
This study recommends that other aspects of service quality in universities should be
undertaken for future studies and the group of people or respondents should be increased so
that a more vibrant view of the subject could be formed.
