Abstract:
PurposerThe objective of the study is to analyze the impact of environmental i
issues, governance issues and purpose of investment
Karachi, Pakistan. In addition, the moderating effect of investment horizon
into consideration by the study.
issues, social
on individuals’ investment decision in
was also taken
Methodology:Total 304 sample responses collected from the Karachi city of Pakistan
using puiposive sampling technique. Five-point Likert scale questionnaire was used for data
were
collection and PLS-SEM has been used for data analysis using SmartPLS version 3.2.8.
Findings:Environmental issues and social issues have negatively significant impact on
investment decision while purpose of investment has positive impact on investment decision
and as the purpose of investment has two categories i.e. regular income and savings; the
positive relationship postulated that respondents have saving purposes for their investment
rather than regular income. Lastly, governance issues have found negative insignificant
relationship with investment decision.
Implications:If managers want to grab more and more investments from different investors,
they need to build good governance in the organization. Managers have to build strong
investment purpose and propose it before the investors. The more the investment purpose is
strong, the more clear vision would be for the investors and thus more investments can be
grabbed in the organization.
