Abstract:
Social media is an enormous platform where people from around the world can communicate in an instance. It has affected our personal and business life in such a manner that its waves will ripple through generations to come. Twitter, founded in 2006 by Jack Dorsey, was initially built as an SMS platform which has now transformed into a micro-blogging platform where vast amounts of data is uploaded everyday by all industries. On average, around 6000 tweets every second, 350,000 tweets every minute and around 500 million tweets are generated day. The popularity of the “hashtag” has to be credited to Twitter even though they are not the ones to create it.
