Abstract:
The following study is on the Role of Social Media in the General Elections of 2018, the study highlighted the opinion changing ability of social media and how it helped PTI to win the elections. The study primarily focused on how the social media campaigning and reporting influenced the results of elections. The study was conducted through a survey in the form of a questionnaire with a sample size of 150 people. People of ages between 18-30 were the main target audience. The assumptions of the study were that it served as an eye-opener for the masses and it also encouraged the youth to cast votes and which eventually resulted in the win of Pakistan Tehreek-e-Insaaf. The results of the study show that all the assumptions about the role of Social Media in the elections were correct and in the upcoming elections it will play an even more vital role.
