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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
| dc.contributor.author | Rabab Fatima, 01-154171-015 | |
| dc.date.accessioned | 2020-12-21T00:40:58Z | |
| dc.date.available | 2020-12-21T00:40:58Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/10560 | |
| dc.description | Supervised by Mr. Abid Ali Butt | en_US |
| dc.description.abstract | This research will study the effect of advertisement appeals on human behavior , do people only remember the ad to enjoy it and for laughter or it changes their behavior to opt the brand shown in it?, the data will be gathered by taking viewer's opinion through the comparison between appeals used in the television advertisements. To evaluate the effect of the advertisement appeals on human behavior a quantitative method will be used by conducting a survey under the frame work of Uses and Gratification Theory of media studies. The research will also carry content analysis to find the frequency of advertising appeals used in the television advertisements in Pakistan. The researcher proposes that Humorous appeal has more impact on human behavior because people learn more when it is taught in lighter mood and people also tend to accept the brand when their culture is shown in the ad despite of their national status | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Bahria University Islamabad Campus | en_US |
| dc.relation.ispartofseries | BS (Media);MFN 8887 | |
| dc.subject | Media Studies | en_US |
| dc.title | Effects of advertising appeals in Pakistani TVCS | en_US |
| dc.type | Thesis | en_US |
