Comparative analysis of brands on newspaper and instagram

Abstract

The main aim of our research was to derive the difference between the techniques of advertisement on the Newspaper and on Instagram and how these differences change customer’s mindset. The role of different forms of advertisements is used in both businesses in today’s world to expand their growth and improve customer service. Businesses nowadays face cut throat competition both from retail stores as well as E-commerce and growing your business has become increasingly difficult. In our research we have taken in to consideration one independent variable Brand Building and three dependent variables i.e. Brand Image and Awareness, Perceived Quality and Venue and Purchased Inventions. The research is conducted in order to comprehend the repercussions that social media has and print media has on the general population around the world. We have taken a sample size of 100 and our target population is people who are efficient users of social media application, “Instagram” and people who are thorough readers of the daily “Newspaper” in the twin cities i.e. Rawalpindi and Islamabad. The findings of research concluded that no matter how well established your business idea is, without social media marketing, you cannot succeed with your business idea as it’s the only too in which you can showcase your products at every door step with minimal cost and maximum efficiency. The study will help people promoting their businesses on social media and how to use it wisely and grow it exponentially in order to gain viewership and build customer trust