Abstract:
Life is the most important asset for an individual and one can do anything to keep it secured, in order to keep our lives safe from the future uncertainties. Life insurance endorses the notion of long-term saving among people. The investors are becoming more vigilant, calculative and watchful not only in the form of risk overall, but they also look forward for the safety of their investment and higher rate of returns on their investments. In this study an effort is made to analyze investor’s perceptions towards the life insurance sector.
