Marketing analysis of pizza hut (Fast food restaurant) Pakistan

Abstract

Food is the basic necessity of life for everyone and a healthy di et is a requirement for good function of the body. The food which is prepared and served with a lesser time is called fast food. The trend of fast food businesses is very growing in a country like Pakistan where the economic condition is worst still having space for the fast-food business. Pakistani people appreciate eating ofnevv things or recipes so that's why most international brands are willing to open their franchises in Pakistan. Some of them already opened their outlets in very popular cities in Pakistan and they are successful in their businesses. The Fast food business industry is the second largest industry in Pakistan. Fasl food businesses changed the lifestyle and eating habits of Pakistani people. As per the survey results, more than 42% of average income customers spend on their foods. Sales records of fast food businesses are increased by I 0% annually. Now a day many western styles restaurants are also interested to open their food chains in Pakistan. According to survey results eating habits of fast food of people in Pakistan increased by 21% annually. In 2013 survey results show that female is more visited the fast-food restaurants then male. In these fast-food chains, particularly pizza related restaurants are also one of them those who are drastically boom in this industry (Memon, 2016