Instant Grocers

Abstract

We started this project with the ambition to solve the problems of grocery customers in NIH Colony and later on expanding to other localities with same gaps, where the retailers don’t deliver the quality, the competitors have high lead delivery times and there is no customer satisfaction. As we conducted a survey and a questionnaire to recognize the issues of customers, we found out that they were willing to try our services and were optimistic that this can finally bring a change in their buying behaviors for good. Hence we analyzed that we are going to use market penetration strategy in the start to attract customers and give them such an experience that they would become our regulars and recommend our services to others as well. By meeting our objectives of profitability and customer retention we will be able to increase our market share and expand exponentially.