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BBA (IC-FYP): Recent submissions

  • Analyzing the Feasibility and Potential of Ptcl Telenor Merger 
    Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020 (Business Studies, 2023)
    The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
  • Revamping Strategic Objectives & Process Optimization at Okay Ventures LLC 
    Muhammad Tanzeel Hasnain, 01-111201-086; Muhammad Umar, 01-111201-141; Abdul Aleem, 01-111201-002 (Business Studies, 2023)
    Okay Ventures LLC is an online retailer that sells and fulfills inventory management through Amazon.com. The firms currently fully operates within the U.S. Moreover, the partial operations are available in regions of Canada, ...
  • Addressing Obesity Among Islamabad Police Personnel : An Analysis of Training and Development Strategies for Effective Management 
    Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112 (Business Studies, 2023)
    This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
  • Optimizing Working Capital Management and Supply Chain Efficiency of Ailaaj : an Online Pharmacy 
    Muhammad Ali Nawaz Janjua, 01-111201-068 (Business Studies, 2023)
    The research project focuses on optimizing working capital management and refining supply chain operations at ailaaj pharmacy, with a specific emphasis on its PAF hospital branch in islamabad, The primary objectives include ...
  • SME Access to Financial Services in Pakistan : Constraints & Inclusion Impact 
    Sitwat Aatif, 01-111201-211; Usama Saleem, 01-111182-232 (Business Studies, 2023)
    The rationale of this research project investigates the critical issue of financial constraints faced by Small and Medium Enterprises (SMEs) in Pakistan, hindering their growth and hindering their vital contribution to the ...
  • Asset Allocation in the Digital Age - Balancing Crypto and Traditional Investments 
    Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064 (Business Studies, 2023)
    This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
  • Assessment of Microfinance Banks and Their Contribution to the Development of SME’s 
    Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129 (Business Studies, 2023)
    This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
  • Cafe D’ Grill’s Odyssey : Marketing Excellence through Customer Engagement 
    Abdullah Shahid, 01-111201-004; Khan Shanawar, 01-111201-049 (Business Studies, 2023)
    The Project titled “Cafe D’ Grill’s Odyssey: Marketing Excellence through Customer Engagement” extensively explores the challenges associated with Café D’ Grill and ultimately aims to provide appropriate suggestions and ...
  • Economic Indicators & Stock Market Performance : An Empirical Analysis 
    Muhammad Afzal Javaid Malik, 01-111201-067 (Business Studies, 2023)
    Our study focuses on the complex relationship between macroeconomic indicators and the performance of the Pakistan Stock Market, with an emphasis on the influential KSE-100 index. In our pursuit of understanding, we highlight ...
  • Digital Rebranding of Mashriq Food Basket 
    Hassam Ali Hassan, 01-111181-034 (Business Studies, 2023)
    This project focuses on creating and carrying out a computerized showcasing effort for mashriq food basket, a main recipe blend flavors organization. The mission expects to improve brand mindfulness, client commitment and ...
  • Analysis & Expansion of Fiscal Space for Health of Pakistan 
    Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044 (Business Studies, 2023)
    This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
  • 5 Year Marketing and Research Plan for Convo 
    M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185 (Business Studies, 2023)
    This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
  • Factors of Analytical Tools Influencing Business Performance in the FMCG Sector 
    Daud Asif, 01-111192-019; Areej Ali, 01-111201-021; Abdul Samad Aftab, 01-111192-001 (Business Studies, 2023)
    The field of data analysis plays a critical role in shaping business performance and decision-making processes. As organizations grapple with the increasing complexity and volume of data that is unequivocally called Big ...
  • Impact Assessment of Covid-19 on the Steel Industry of Pakistan 
    Anoosh Qayyum Khan, 01-111192-009; Asmeer Asim Bukhari, 01-111192-013; Khalid Saifullah Butt, 01-111192-040 (Business Studies, 2023)
    The "Impact Assessment of COVID-19 on the Steel Industry of Pakistan" project seeks to demonstrate how the COVID pandemic has affected the steel sector. The global pandemic had an adverse impact on many industries, but the ...
  • The Impact of Covid-19 on the Pharmaceutical Industry of Pakistan; An analysis of the variation in the share prices pre and post Covid 
    Muhammad Sameed Laeeq, 01-111192-085; Hamza Nadeem Janjua, 01-111192-031; Siraj Haider, 01-111192-266 (Business Studies, 2023)
    The project "Impact of Covid-19 on the pharmaceutical industry of Pakistan; an analysis of the variation in the share prices before and after Covid-19" seeks to learn more about the effects of the worldwide pandemic on ...
  • Enhancing Brand Salience Amidst a Saturated Market: A Case Of Telenor 
    Sher Jang, 01-111192-109 (Business Studies, 2023)
    The aim of this study is to ascertain the various marketing related concepts and their real-world applications that can effectively enable a prolific brand to stand out within a market that is filled with similarly prolific ...
  • Financial Advisors to Classic Car 
    Nimra Abbas, 01-111192-091; Talha Rehman, 01-111192-118 (Business Studies, 2023)
    This executive summary provides an overview of the project focused on rebranding strategies for Classic Car, a local car rental company. The project addresses the challenges faced by Classic Car, conducts a comprehensive ...
  • Optimizing Inventory Management and Supply Chain Efficiency for Hi-tech Lubricant in the context of Rapid Business Growth and Operational Challenges 
    Hannan Ali, 01-111191-092; Tafheem Ul Haq, 01-111192-200 (Business Studies, 2023)
    This report focuses on optimizing inventory management and supply chain efficiency for Hi-tech Lubricant in the context of rapid business growth and operational challenges. The project aims to improve operational performance, ...
  • Marketing Flaws at Med-Exam Expert and Their Rebounds 
    Syed Muhammad Shahmir Hashmat, 01-111192-116 (Business Studies, 2023)
    In the competitive field of medical exam preparation, effective marketing is vital for companies like Med Exam Expert to establish their brand, engage with their target audience, and achieve sustainable growth. However, ...
  • Yogtopia’s Road Towards Transformative Marketing 
    Muhammad Abdullah, 01-111192-059; Shehryar Sarwar Khan, 01-111192-108 (Business Studies, 2023)
    This report presents the findings and outcomes of the project titled "Yogtopia's Road Towards Transformative Marketing." The aim of the project was to assist Yogtopia, a Greek yogurt brand, in enhancing its market presence ...

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