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BBA (IC-FYP): Recent submissions

  • Role of Digital Marketing in creating Brand Awareness 
    Fatima Yaseen, 01-111202-283; Raaina Shafique, 01-111202-208; Aymen Khan, 01-111202-231 (Business Studies, 2024)
    In this report we planned to rebrand a brand with little online presence using digital marketing. There are various ways through which we can achieve this such as building a website, SEO, content writing, social media ...
  • A Comprehensive Training on Sexual Harassment in Banking Sector of Pakistan 
    Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058 (Business Studies, 2024)
    Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...
  • Employee Morale and Performance Management in Headway Escuela 
    Abeer Fatima Taqi, 01-111202-012; Shaheer Bin Aamir, 01-111212-215; Ayesha Naveed, 01-111202-290 (Business Studies, 2024)
    The study project’s goal is to identify the several causes of Headway Escuela’s high teacher turnover and absence rates and present a comprehensive solution that the organization can apply. A detailed analysis revealed ...
  • Barriers to Growth of a Nascent Social Enterprise : A Capstone Project 
    Bahrouz Khan, 01-111202-176 (Business Studies, 2024)
    This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
  • The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry 
    Muhammad Sarib Saleem Khan, 01-111182-214 (Business Studies, 2024)
    This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, ...
  • The Financial Dissonance in the Supply Chains of Supermarkets of Twin Cities 
    Ali Akbar, 01-111201-012; Humna Sohail, 01-111202-298 (Business Studies, 2024)
    The importance of supply chains is very important for companies and especially supermarkets that are running their businesses selling goods and services. Mainly in the urban centers like the Twin Cities in Pakistan. It is ...
  • Re Brand Apparel : Clothing Brand 
    Hasnain Khan, 01-111202-284; Yasir Haroon, 01-111202-227; Muhammad Omair, 01-111202-101 (Business Studies, 2024)
    This study aims to explore the process of starting a clothing brand in the Pakistani market,and Personally we worked on a startup known as “ReBrand Apparel”which will be an online platform (Shared on Web and the Social ...
  • Impact of Suzuki Pakistan Merger and Subsequent Delisting: A Financial and Strategic Analysis 
    Mushtaq Khan, 01-111202-113 (Business Studies, 2024)
    This research project examines the financial and strategic implications of the merging of Pak Suzuki Motor Company Limited (PSMCL) and Suzuki Motorcycles Pakistan Limited (SMPL), as well as PSMCL's subsequent voluntary ...
  • Impact of Sales Promotion on the marketing of a new product for Al-Sheikh Enterprises 
    Fida Hussain, 01-111201-034 (Business Studies, 2023)
    This report provides a comprehensive analysis of Al Sheikh Enterprises' strategic plan for launching and establishing a new line of sleepwear trousers and night suits. The company's approach is detailed through a structured ...
  • How Artificial Intelligence and Machine Learning Helps in Detecting Financials Frauds in Telecom Industry 
    Hamza Saeed, 01-111201-155 (Business Studies, 2023)
    The incidence of fraudulent operations has been increasing on a global scale, leading to substantial financial losses for firms, which can result in serious financial harm. Researchers have proposed several ways in different ...
  • Executing an Impactful Awareness and Marketing Campaign for a New Offering of a Brand 
    Usama Haris, 01-111182-113 (Business Studies, 2023)
    This report outlines the strategic planning, execution, and outcomes of an intensive awareness and marketing campaign conducted for the launch of a newly introduced BBQ Platter by a renowned Biryani brand. In response to ...
  • Impact of Packaging on Launch of New Products at KFC Pakistan 
    Muhammad Mahad Mufti, 01-111201-079 (Business Studies, 2023)
    Launching new goods at KFC Pakistan involves more than just cooking in the ever-changing fast-food industry—it involves a calculated fusion of aesthetic appeal, practicality, and environmentally friendly methods. Through ...
  • Digital Marketing Campaign for the Penthouse Restaurant Islamabad 
    Zain Ahmed Khan, 01-111191-134 (Business Studies, 2023)
    One of the most prevalent and significant aspects of every business is customer satisfaction. Owing to market competition and the availability of businesses, restaurants and other establishments must concentrate on how ...
  • Impact of Covid-19 on Automobile Sector 
    Fajar Khan, 01-111201-031; Nabeel Ansari, 01-111201-202 (Computer Sciences, 2023)
    The “Impact of Covid-19 on the automobile industry of Pakistan” seeks to learn more about the effects of the worldwide pandemic on Pakistan’s Automobile industry. By considering three significant companies, this project ...
  • A Brief Overview of Pakistan Textile Industry : Human Resource, Finance and Marketing Challenges 
    Muhammad Zohaib Khan, 01-111201-088; Sehrish Fatima, 01-111201-103; Syeda Umme Abiha, 01-111201-113 (Business Studies, 2023)
    The Pakistan textile industry stands as a cornerstone of the nation's economy, contributing significantly to its GDP and providing employment to a substantial portion of the workforce. This abstract provides a concise ...
  • The Integration of Artificial Intelligence in the Social Media Marketing of GH Stays 
    Areeb Ali Mirza, 01-111201-019; Amad Ali, 01-111201-014 (Business Studies, 2023)
    This research project takes a closer look at modern day digital marketing which can be influenced by the ever-evolving Artificial Intelligence (AI) tools available, using GH Stays, an upcoming member of the Hospitality ...
  • Dilemmas and Optimization of Services at HA Technologies 
    Omer Mukhtar, 01-111201-133; Abdullah Bin Munawar, 01-111201-003 (Business Studies, 2023)
    HA Technologies is a leading software house, offering creative digital solutions. It’s a dynamic and innovative technology company specializing in a comprehensive suite of services that cater to the diverse digital needs ...
  • A Comprehensive Analysis of Financial Fraud in Banking and Petroleum Sector of Pakistan 
    Taskeen Zahra, 01-111201-116; Majid Ali, 01-111201-056 (Business Studies, 2023)
    Financial fraud is a global issue that is causing instability in the market. It brings risk for individuals, businesses, government, and financial industry. The advancement in the technology made the lives easier but, on ...
  • Increasing The Effectiveness of Integrated Marketing Communication Mix 
    Amnah Junaid, 01-111201-203; Aleema Ali Agha, 01-111201-151; Hussain Ali Khan, 01-111201-046 (Business Studies, 2023)
    Integrated Marketing Communication mix has emerged as a key to the success of businesses, primarily within the dynamics of this current digital landscape. The increased awareness of Over-The-Top (OTT) platforms has reflected ...
  • The Impact of Currency Fluctuation on Supply Chain Operations of Chef International 
    Ahmad Saeed, 01‐111201‐009; Rohan Ali, 01‐111201‐094; Bilal Maqbool, 01‐111201‐154 (Business Studies, 2023)
    Supply chain effectiveness is crucial for an NGO as it ensures timely delivery of aid and resources, directly impacting its ability to serve communities in need. Understanding currency fluctuations is integral to supply ...

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