BBA (IC-FYP): Recent submissions

  • Cafe D’ Grill’s Odyssey : Marketing Excellence through Customer Engagement 
    Abdullah Shahid, 01-111201-004; Khan Shanawar, 01-111201-049 (Business Studies, 2023)
    The Project titled “Cafe D’ Grill’s Odyssey: Marketing Excellence through Customer Engagement” extensively explores the challenges associated with Café D’ Grill and ultimately aims to provide appropriate suggestions and ...
  • Economic Indicators & Stock Market Performance : An Empirical Analysis 
    Muhammad Afzal Javaid Malik, 01-111201-067 (Business Studies, 2023)
    Our study focuses on the complex relationship between macroeconomic indicators and the performance of the Pakistan Stock Market, with an emphasis on the influential KSE-100 index. In our pursuit of understanding, we highlight ...
  • Digital Rebranding of Mashriq Food Basket 
    Hassam Ali Hassan, 01-111181-034 (Business Studies, 2023)
    This project focuses on creating and carrying out a computerized showcasing effort for mashriq food basket, a main recipe blend flavors organization. The mission expects to improve brand mindfulness, client commitment and ...
  • Analysis & Expansion of Fiscal Space for Health of Pakistan 
    Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044 (Business Studies, 2023)
    This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
  • 5 Year Marketing and Research Plan for Convo 
    M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185 (Business Studies, 2023)
    This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
  • Factors of Analytical Tools Influencing Business Performance in the FMCG Sector 
    Daud Asif, 01-111192-019; Areej Ali, 01-111201-021; Abdul Samad Aftab, 01-111192-001 (Business Studies, 2023)
    The field of data analysis plays a critical role in shaping business performance and decision-making processes. As organizations grapple with the increasing complexity and volume of data that is unequivocally called Big ...
  • Impact Assessment of Covid-19 on the Steel Industry of Pakistan 
    Anoosh Qayyum Khan, 01-111192-009; Asmeer Asim Bukhari, 01-111192-013; Khalid Saifullah Butt, 01-111192-040 (Business Studies, 2023)
    The "Impact Assessment of COVID-19 on the Steel Industry of Pakistan" project seeks to demonstrate how the COVID pandemic has affected the steel sector. The global pandemic had an adverse impact on many industries, but the ...
  • The Impact of Covid-19 on the Pharmaceutical Industry of Pakistan; An analysis of the variation in the share prices pre and post Covid 
    Muhammad Sameed Laeeq, 01-111192-085; Hamza Nadeem Janjua, 01-111192-031; Siraj Haider, 01-111192-266 (Business Studies, 2023)
    The project "Impact of Covid-19 on the pharmaceutical industry of Pakistan; an analysis of the variation in the share prices before and after Covid-19" seeks to learn more about the effects of the worldwide pandemic on ...
  • Enhancing Brand Salience Amidst a Saturated Market: A Case Of Telenor 
    Sher Jang, 01-111192-109 (Business Studies, 2023)
    The aim of this study is to ascertain the various marketing related concepts and their real-world applications that can effectively enable a prolific brand to stand out within a market that is filled with similarly prolific ...
  • Financial Advisors to Classic Car 
    Nimra Abbas, 01-111192-091; Talha Rehman, 01-111192-118 (Business Studies, 2023)
    This executive summary provides an overview of the project focused on rebranding strategies for Classic Car, a local car rental company. The project addresses the challenges faced by Classic Car, conducts a comprehensive ...
  • Optimizing Inventory Management and Supply Chain Efficiency for Hi-tech Lubricant in the context of Rapid Business Growth and Operational Challenges 
    Hannan Ali, 01-111191-092; Tafheem Ul Haq, 01-111192-200 (Business Studies, 2023)
    This report focuses on optimizing inventory management and supply chain efficiency for Hi-tech Lubricant in the context of rapid business growth and operational challenges. The project aims to improve operational performance, ...
  • Marketing Flaws at Med-Exam Expert and Their Rebounds 
    Syed Muhammad Shahmir Hashmat, 01-111192-116 (Business Studies, 2023)
    In the competitive field of medical exam preparation, effective marketing is vital for companies like Med Exam Expert to establish their brand, engage with their target audience, and achieve sustainable growth. However, ...
  • Yogtopia’s Road Towards Transformative Marketing 
    Muhammad Abdullah, 01-111192-059; Shehryar Sarwar Khan, 01-111192-108 (Business Studies, 2023)
    This report presents the findings and outcomes of the project titled "Yogtopia's Road Towards Transformative Marketing." The aim of the project was to assist Yogtopia, a Greek yogurt brand, in enhancing its market presence ...
  • Financial and Accounting Advisors of Logistics World 
    Hamaad Rasheed Butt, 01-111192-028; Abdul Ahad Naseer, 01-111192-127 (Business Studies, 2023)
    This project aims in digitalizing the manual accounting system of Logistics World. The Company's accounting procedures will be digitally transformed and optimized, improving their accuracy, effectiveness, decision-making, ...
  • Predicting Employee Performance Using Machine Learning 
    Saffa Mehmood, 01-111192-100; Hamna Tahir, 01-111192-227 (Business Studies, 2023)
    Human resource (HR) is the department inside an organization that is in charge of managing and administering the human capital or workforce. Human resources specialists are involved in many elements of the employee lifecycle, ...
  • Challenges in Balancing Logistics and Budget in Cement Industry 
    Maaz Bin Saeed, 01-111191-095; Abdul Muqeet, 01-111191-075; M.Muneeb Tahir Ch, 01-111191-170 (Business Studies BU E8-IC, 2022)
    This study intends to investigate the issues faced by the cement industry in Pakistan in balancing logistics and budget, as well as the impact on the profitability of the business. The research focuses on the implementation ...
  • Sports Up 
    Ifra Ayesha, 01-111191-029; Ayesha Raza Khan, 01-111191-154 (Business Studies BU E8-IC, 2022)
    Sports Up is an application that will connect the sports community in twin cities. Currently, we are the two members who have made up the whole plan of this app. We have done with the business model that we made. This app ...
  • Function of Innovative Technology In Further Developing Water Filtration’s Value Chain By Vizor Pharma (Pvt) Limited. 
    Anam Sohail, 01-111191-136 (Business Studies BU E8-IC, 2022)
    This project has primarily focused on a product innovation approach in which the emphasis is on strengthening the value chain of Vizor Pharma Pvt Limited. The objective of this project is to leverage technical innovation ...
  • Inventory Optimization for Improved Warehouse Performance :A Case of Pharmaceutical Firm 
    Syeda Ume Aimen, 01-111191-060 (Business Studies BU E8-IC, 2022)
    This project report discusses the need of inventory management and storage for pharmacy is operating in Islamabad. The inefficiencies in inventory and warehouse management in company are affected by numerous factors which ...
  • Procurement’s Impact on Productivity at A.P. Chicken 
    Muhammad Abdul Haseeb, 01-111191-174 (Business Studies BU E8-IC, 2022)
    The procurement aspect in a business is of great importance so as to determine the overall productivity of the business. The reason to research comprehensively on this specific company is that it basically targets young ...

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