BBA (IC-FYP): Recent submissions

  • Financial Forensics and Effects of Market Crashes on PIA: Investor Behaviour and Recovery Trends 
    Anas Khan, 01-111212-041; Izza Sheikh, 01-111212-100; Aleena Naveed, 01-111212-026 (Business Studies, 2025)
    This study examines the contribution of financial forensics in determining manipulation, distress, and recovery trends in Pakistan International Airlines (PIA) following major market crashes. Based on a panel dataset for ...
  • Feasibility Study for Starting an Online Clothing Business in Pakistan 
    Saim Mohsin Mahmood, 01-111212-206; Ammad Hameed, 01-111211-149 (Business Studies, 2025)
    This project presents a feasibility assessment and research study on launching an online clothing business in Pakistan. It aims to determine whether introducing a new online clothing brand is both sensible and profitable ...
  • Developing a SQL Database for an Online Clothing Store 
    Hassan Raza Hussain, 01-111212-088; Eman Faisal, 01-111212-069 (Business Studies, 2025)
    This project report delineates the design and execution of a Knowledge Management System-based Customer Order Management System for the online retailer Katana. The system incorporates a MySQL relational database to administer ...
  • The Role of Customer Reviews and Ratings in Shaping Supply Chain Responsiveness for Local Businesses in Islamabad: A Case of Chaaye Khana 
    Anas Akhtar Iqbal, 01-111212-039; Umair Ali, 01-111212-241; Arslan Aziz, 01-111212-049 (Business Studies, 2025)
    This study explores the critical influence of customer reviews and online ratings on supply chain responsiveness in the hospitality industry, focusing on Chaaye Khana, a leading café chain in Islamabad, Pakistan. With the ...
  • Oil in the Gears: Resolving Inventory Inefficiencies at Fast Track Distribution 
    Muhammad Zaeem, 01-111212-177; Muaaz Ahmad, 01-111212-124; Aqsa Riaz, 01-111211-204 (Business Studies, 2025)
    The effectiveness of a supply chain depends heavily on inventory management, especially for distribution firms that work in fast-paced, demand-sensitive sectors. The inventory and warehouse issues that FastTrack Distribution, ...
  • Telling Tales that Sell: The Effectiveness of Storytelling in Brand Building 
    M. Hammad Hussain, 01-111212-145; M. Umer Tariq, 01-111212-173; Bilal Awan, 01-111212-060 (Business Studies, 2025)
    This study focuses on the emotional engagement, trust, and loyalty of Gen Z and Millennials regarding narrative as a means of corporate development. People are already somewhat busy online, thus conventional marketing ...
  • Evaluating the Role of AI in Marketing: A Strategic Analysis for a Pakistani Mineral Water Brand 
    Zain Bin Rahat, 01-111212-251; Mudassar Hussain, 01-111212-126; Nyle Khalid, 01-111212-305 (Business Studies, 2025)
    This research project investigates the effectiveness and audience perception of human-made versus AI- generated content for a bottled water brand, ArkEssence, on Instagram. As digital content creation evolves with the rise ...
  • Securing Bang in Buns Supply Chain: Beating Disruptions, Inventory Chaos and Supplier Uncertainties 
    Gulzaib Khan, 01-111212-079; Muhammad Ali Akbar Popalzai, 01-111212-134; Ahmad Mujtaba Bin Gohar, 01-111212-019 (Business Studies, 2025)
    The paper, "SECURING BANG'IN BUNS' SUPPLY CHAIN: Beating Disruptions, Inventory Chaos and Supplier Uncertainties" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its ...
  • Tokenization of Real Estate: A Technological Revolution in Property Investment 
    Harris Tauseef, 01-111212-148; Sultana Khan, 01-111212-227; Naima Khalid, 01-111212-181 (Business Studies, 2025)
    The report examines the Tokenization concept in the real estate market with detailed analysis.The report explains the process of tokenizing real estate physical assets into digital tokens that are used on block chain ...
  • Expert Auto Solution On-demand HTV Vehicle Maintenance Solutions 
    Muhammad Hamza Akhter, 01-111212-146; Muhammad Shaheer Tahir, 01-111211-167; Murtaza Chaudhry, 01-111212-285 (Business Studies, 2025)
    Expert Auto Solutions is an auto maintenance company based in Rawalpindi, Islamabad, offering repair and maintenance services for heavy transport vehicles (HTVs). Like many similar businesses in Pakistan, it faces operational ...
  • Comprehensive Analysis of Financial Distress Factors in Pakistan’s Sugar Sector: Identifying Core Financial and Industrial Level Influences 
    Ruhma Khan, 01-111212-282; Maryam Asif, 01-111211-113; Muhammad Sameer Zaheer, 01-111212-166 (Business Studies, 2025)
    This research examines the important elements in the financial and organizational side that can result in distress for the country’s sugar industry. A sample of 28 sugar mills was studied by analyzing data from 2011 to ...
  • Restructuring Green and Sustainable Supply Chain: A case of PCSIR 
    Maryam Maqbool, 01-111212-114; Zeeshan Ali, 01-111212-315; Muhammad Ibrahim Naeem, 01-111212-153 (Business Studies, 2025)
    This project offers a detailed restructuring plan for the Pakistan Council of Scientific and Industrial Research (PCSIR), seeking to change its current supply chain to a green, digital and profitable one. It is designed ...
  • Impact of Strategic Acquisition on Financial Performance of Banking Sector: A Case of HBL & Barclays 
    Muhammad Awais Ilyas, 01-111212-140; Mohammad Hassan Mujtaba Rizvi, 01-111212-120; Ayesha Hameed, 01-111212-054 (Business Studies, 2025)
    This study examines the impact of strategic acquisitions on the financial performance of banking sector, with a focus on Habib Bank Limited’s (HBL) acquisition of Barclays Pakistan in 2015. The research aims to evaluate ...
  • Breaking the Glass Ceiling: Overcoming Supply Chain Challenges for Growth at Fayyaz Glass House 
    Mohammad Ahsen Raza, 01-111212-118; Haseeb Ullah Khan Khattak, 01-111211-035; Muhammad Talha Riaz, 01-111212-274 (Business Studies, 2025)
    This project is about the supply chain obstacles faced by Fayyaz Glass House (FGH) which is a major firm in Islamabad’s glass and aluminum industry. FGH is now at risk because its outdated methods fail to keep up with the ...
  • Fin-Tech- Enabled Remittances and Economic Stability: UBL 
    Amina Shoaib, 01-111212-036; Mariam Shoaib, 01-111212-112; Wafaa Ghulam Nabi, 01-111212-244 (Business Studies, 2025)
    The UBL Remittance System, developed by United Bank Limited, represents a modern digital solution to the longstanding challenges of traditional money transfer methods, slow processing, high transaction costs, limited ...
  • Cost Cards as a Financial Tool for Small Home-Based Businesses 
    Shiza Chaudhary, 01-111212-222; Fakhir Javed, 01-111212-074; Ahmad Hassan Amjad, 01-111222-014 (Business Studies, 2025)
    In today’s competitive market, small home-based businesses face problems and pressure to manage their operations efficiently, especially when it comes to pricing and financial planning. Most of the businesses in the handmade ...
  • Rebranding Stolen Identities in Pakistan 
    Fizzah Haider, 01-111212-077; Saif Ur Rehman, 01-111212-205; Ayla Khan, 01-111212-057 (Business Studies, 2025)
    In this project, we address the escalating problem of counterfeiting in Pakistan, which poses significant risks to brand identity, consumer trust, public health, and the overall economy. Counterfeit products, ranging from ...
  • Pakistan Agricultural Exchange (PAX) – A Roadmap to Develop a Volatility-Resilient Digital Marketplace 
    Muhammad Abu Bakr Qureshi, 01-111212-130; Saad bin Muhammad, 01-111212-200; Adam Murtaza, 01-111212-280 (Business Studies, 2025)
    Pakistan’s agricultural sector, despite contributing over 24% of GDP and employing nearly 37% of the workforce, suffers from inefficiencies rooted in outdated marketing systems, exploitative intermediaries, and a lack of ...
  • Enhancing Procurement & Logistics for DM Symbols Engineering in Pakistan: A Data-Driven Solution to Supply Chain Issues 
    Wajahat Ullah, 01-111212-266; Ahmad Fahd Butt, 01-111212-016 (Business Studies, 2025)
    In this research, the paper addresses the supply chain and logistics challenges confronting DM Symbols Engineering Pvt. Ltd., a growing name in Pakistan's reflective materials and road safety field. The company comes across ...
  • Exploring International Market Opportunities for SHAN Shoop Noodles 
    Maham Bilal, 01-111212-290; Wajiha Khan, 01-111212-246 (Business Studies, 2025)
    This Final Year Project explores the international market potential of Shan Shoop Noodles, focusing on the Middle Eastern Market, with a strategic focus on Dubai, UAE, which will serve as a launchpad for Shoop's Expansion ...

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