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BBA (IC-FYP): Recent submissions

  • Digital Marketing Campaign for Caeles 
    Sana Sohail, 01-111211-102; Aqsa Tahir, 01-111211-017; Ameer Hamza, 01-111211-247 (Business Studies, 2024)
    Touching upon the topics of fast fashion and environmentally unfriendly practices in this industry, sustainable fashion brand Caelestargets key gaps within the Pakistani market with a vision of strategic planning, marketing ...
  • The Startup Playbook: Leveraging Branding for Effective Customer Acquisition 
    Rakia Rana, 01-111211-096; Khadija Mazhar, 01-111211-047; Hafiz M. Abdullah Ijaz, 01-111211-162 (Business Studies, 2024)
    Acquiring customers is one of the major challenge that startups face in Pakistan, especially with limited branding knowledge, resource constraints and market skepticism about new products. The aim of this project is to ...
  • Enhancing Book Time's Operational Efficiency Through Inventory, Procurement and Forecasting Improvements 
    Umer Bin Tahir, 01-111211-118; Amna Ahmed Jalal, 01-111211-015; Abeer Pervaiz, 01-111221-007 (Business Studies, 2024)
    The final year project, "Enhancing BookTime's Operational Efficiency Through Inventory, Procurement, and Forecasting Improvements," focuses on addressing critical inefficiencies faced by BookTime, a retail bookshop with ...
  • Naran Khagan Trip Planner 
    Mohammad Ahsan, 01-111211-071; Zeest Sajid, 01-111211-125; Mansoor Mustafa, 01-111211-059 (Business Studies, 2024)
    Naran Kaghan Trip Planner is a modern web-based platform that aims to make and facilitate travel planning for the scenic Naran and Kaghan. The platform, built with HTML, CSS, PHP, and MySQL, serves as a one-stop solution ...
  • Establishing a Mechanism for Carbon Footprint Assessment and Trading Carbon Credits in Pakistan 
    Asad Ullah, 01-111211-019; Zainab Riaz, 01-111211-122; Hira Javed, 01-111211-164 (Business Studies, 2024)
    This study focuses to establish a comprehensive and standardized mechanism for assessing carbon footprints and trading carbon credits in Pakistan, using Bahria University Islamabad E-8 Campus (BUIC) as a case study for the ...
  • Impact of Crypto-Currency on Traditional Banking 
    Sidra Asad, 01-111211-109; Sara Zahid, 01-111211-144; Tehreem, 01-111211-246 (Business Studies, 2024)
    This report explains the transformative influence of cryptocurrencies on the traditional banking sector, keeping in view Pakistan. Cryptocurrencies, by their characteristics of decentralization, transparency, and efficiency, ...
  • The Role of Fintech in Transforming Traditional Banking in Emerging Markets 
    Kumail Mustafa, 01-111211-049; Abdul Hadi Azhar, 01-111211-001; Azhar Afaq Ali, 01-111202-005 (Business Studies, 2024)
    The rise of FinTech has significantly influenced traditional banking, especially in emerging markets. This study focuses on examining how FinTech impacts conventional banking systems, particularly in enhancing financial ...
  • Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok 
    Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169 (Business Studies, 2024)
    The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
  • Well-being at Work: A Proposed Training Program to Combat Digital Fatigue and Burnout 
    Simran Tahir, 01-111211-110; Rida Javid, 01-111211-098; Sarmad Nawaz, 01-111211-086 (Business Studies, 2024)
    This study investigates the critical challenges of digital fatigue and workplace burnout in the rapidly evolving IT sector, focusing on their profound impacts on employee well-being and organizational performance. Digital ...
  • YOGO : Launching of Goat Milk Yogurt 
    Ridda Rehman, 01-111202-209; Adeena Siddiqi, 01-111202-014 (Business Studies, 2024)
    This comprehensive report is a thorough detailed research, strategic development and precise execution of the project titled "YOGO: Launch of Goat Milk Yogurt." By Ridda Rehman and Adeena Siddiqi, both dedicated students ...
  • Maximizing Supply Chain Efficiency: A Case of HAM Enterprises' Approach to Supplier Collaboration, Lead Time Optimization, and Production Planning Control 
    Muhammad Faris Khan, 01-111202-092; Abdullah Rao, 01-111202-010; Mujtaba Khalid, 01-111202-111 (Business Studies, 2024)
    The market for luxury and fashion products in the country of Pakistan is very huge. Metro Shoes, Servis, Unzee London and By the Way are the key brands in this industry providing a wide range of top quality and fashionable ...
  • Overcoming Inconsistency in Junaid Tech’s Social Media 
    Syed Saem Junaid, 01-111202-217; M. Hamza Chaudhary, 01-111202-094; Abdul Wasay, 01-111202-005 (Business Studies, 2024)
    In the contemporary business landscape, social media has become an indispensable tool for brand building, customer engagement, and driving sales. However, Junaid Tech struggles with inconsistent posting and engagement, ...
  • Digital Marketing of Earnet Hearing Systems 
    Hadia Furqan Ahmed, 01-111202-044; Harris Siddiqui, 01-111202-052; Sikandar Jalal, 01-111202-138 (Business Studies, 2024)
    This research project investigates how Earnet Hearing Systems can do better with digital marketing. In today's digital age, having a good online presence is crucial, especially for companies like Earnet in the hearing ...
  • Measuring the Effectiveness of Digital Marketing Practices: A Case of Tandoori Restaurant 
    Huzaifa Ahmad, 01-111202-057; Sarim Ashar, 01-111202-132 (Business Studies, 2024)
    Firstly, we would like to express my gratitude to Allah SWT for providing us with the chance to complete this final year project, which is called " Measuring the Effectiveness of Digital Marketing Practices: A Case OF ...
  • Build Connect: Streamlining Pakistan’s Construction Industry 
    Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022 (Business Studies, 2024)
    Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
  • Human Resource Challenges in Tech Startups in Remote Working Context: A Case Study on Magik Clicks 
    Omar Iqbal, 01-111202-270; Abdul Moeed Bin Shakil, 01-111202-003; Malik Suleman Ahmad Khan, 01-111202-186 (Business Studies, 2024)
    This case study investigates the impact of Human Resources (HR) practices on remote work environments, a topic of growing importance as remote work becomes more common. The study aims to provide HR professionals with ...
  • Unveiling Fraudulent Patterns in Hascol Petroleum's Financial Statements and Empowering Investors with Detection Strategies 
    Javeria Tayyab, 01-111192-038; Muhammad Takreem Jamal, 01-111201-084 (Business Studies, 2024)
    The project embarked on a comprehensive exploration of financial analysis, delving into its multifaceted applications and critical significance in navigating the complexities of corporate landscapes and preserving the ...
  • The Effect of FinTech on The Profitability of Commercial Banks 
    Fatemah Junaid, 01-111202-041; Javeria Malik, 01-111202-062; Rehan Aziz, 01-111202-123 (Business Studies, 2024)
    The primary objective of this project at hand is to analyze the effect of FinTech on the profitability of commercial banks. This task is rooted in the extensive goal of aligning the increased users on the digital payment ...
  • Currency Dynamics and Market Forces Unraveling Pakistan's Equity Performance 
    Muskan Khan, 01-111202-114; Inshra Siraj, 01-111202-183; Mohsin Ali Shaikh, 01-111201-187 (Business Studies, 2024)
    The intricacies of the Pakistan Stock Exchange (PSX) present investors with a dynamic landscape shaped by multifaceted economic indicators, regulatory developments, and market sentiments. Within this context, our research ...
  • Developing the Training & Development Program for Flair Travel & Holidays 
    Humna Khalid, 01-111202-056; Aayzah Fatima Mirza, 01-111202-001; Syeda Tabinda Anjum, 01-111202-250 (Business Studies, 2024)
    The project aims to implement a comprehensive coaching curriculum for Flair Travel & Holidays, focusing on enhancing client management skills and utilizing LinkedIn for business growth. The objective is to address concerns ...

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