Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing BBA (IC-FYP) by Title
-
M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185
(Business Studies, 2023)
This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
-
Ziad Arshad Dar, 01-111181-145; Fayez Munawwar Ahmad, 01-111171-027
(Business Studies BUIC, 2021)
This study gives a general overview of the startup environment in Pakistan. The research is exploratory in nature and uses a descriptive technique to discover trends in the development of Pakistan's entrepreneurial climate ...
-
Sadaf Asghar Qureshi, 01-111211-143
(Business Studies, 2024)
This research investigates the impact of Content Localization, Social Media Marketing, and Customer Support on Customer Engagement among multilingual audiences interacting with digitally advertised businesses in Pakistan. ...
-
Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112
(Business Studies, 2023)
This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
-
Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169
(Business Studies, 2024)
The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
-
Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044
(Business Studies, 2023)
This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
-
Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285
(Business Studies, 2024)
This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
-
Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020
(Business Studies, 2023)
The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
-
Ramsha Khalid, 01-111211-097
(Business Studies, 2024)
This report examines the strategic gaps at O’ Brownies, a premium bakery located in Islamabad, and presents a comprehensive plan to improve its market position, visibility, and customer engagement. Based on primary data ...
-
Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129
(Business Studies, 2023)
This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
-
Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064
(Business Studies, 2023)
This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
-
Bahrouz Khan, 01-111202-176
(Business Studies, 2024)
This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
-
Muhammad Zohaib Khan, 01-111201-088; Sehrish Fatima, 01-111201-103; Syeda Umme Abiha, 01-111201-113
(Business Studies, 2023)
The Pakistan textile industry stands as a cornerstone of the nation's economy, contributing significantly to its GDP and providing employment to a substantial portion of the workforce. This abstract provides a concise ...
-
Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022
(Business Studies, 2024)
Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
-
Amna Faran, 01-111181-008
(Business Studies BUIC, 2021)
This research paper focuses on the reengineering of the business process for the firm King’s Meatech Pvt. Ltd. The firm chosen in this case taps into the meat processing industry and therefore adds value to its procured ...
-
Abdullah Shahid, 01-111201-004; Khan Shanawar, 01-111201-049
(Business Studies, 2023)
The Project titled “Cafe D’ Grill’s Odyssey: Marketing Excellence through Customer Engagement” extensively explores the challenges associated with Café D’ Grill and ultimately aims to provide appropriate suggestions and ...
-
Farhan Ali, 01-111181-025; Usman Noor, 01-111181-042
(Business Studies BUIC, 2021)
The textile industry is a major industry operating in Pakistan that is contributing a major part to the exports being made by the country. This textile industry is producing some of the finest clothes around the globe that ...
-
Maaz Bin Saeed, 01-111191-095; Abdul Muqeet, 01-111191-075; M.Muneeb Tahir Ch, 01-111191-170
(Business Studies BU E8-IC, 2022)
This study intends to investigate the issues faced by the cement industry in Pakistan in balancing logistics and budget, as well as the impact on the profitability of the business. The research focuses on the implementation ...
-
Taskeen Zahra, 01-111201-116; Majid Ali, 01-111201-056
(Business Studies, 2023)
Financial fraud is a global issue that is causing instability in the market. It brings risk for individuals, businesses, government, and financial industry. The advancement in the technology made the lives easier but, on ...
-
Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058
(Business Studies, 2024)
Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...