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Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing BBA (IC-FYP) by Title
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M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185
(Business Studies, 2023)
This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
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Ziad Arshad Dar, 01-111181-145; Fayez Munawwar Ahmad, 01-111171-027
(Business Studies BUIC, 2021)
This study gives a general overview of the startup environment in Pakistan. The research is exploratory in nature and uses a descriptive technique to discover trends in the development of Pakistan's entrepreneurial climate ...
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Sadaf Asghar Qureshi, 01-111211-143
(Business Studies, 2024)
This research investigates the impact of Content Localization, Social Media Marketing, and Customer Support on Customer Engagement among multilingual audiences interacting with digitally advertised businesses in Pakistan. ...
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Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112
(Business Studies, 2023)
This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
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Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169
(Business Studies, 2024)
The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
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Syed Saad Ali Rizvi, 01-111212-232
(Business Studies, 2025)
In today’s rapidly evolving digital landscape, businesses increasingly seek innovative tools to enhance customer interaction and engagement. Among these tools, artificial intelligence (AI)-powered chatbots have emerged as ...
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Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044
(Business Studies, 2023)
This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
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Ahmad Talha Hamood, 01-111212-267
(Business Studies, 2025)
This study sets out to look at how pay gaps inside companies move up the hierarchy and how those gaps relate to the firm’s bottom line. Increasingly, the huge difference between what top executives take home and what the ...
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Mariam Anwar Kahloon, 111032-042
(Bahria University Islamabad Campus, 2009)
The Chinese foreign exchange reserves have been continuously increasing by every coming year whereas its exchange rate vis-à-vis United States dollar remained the same.
The reason being that the Chinese government kept ...
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Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285
(Business Studies, 2024)
This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
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Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020
(Business Studies, 2023)
The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
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Ramsha Khalid, 01-111211-097
(Business Studies, 2024)
This report examines the strategic gaps at O’ Brownies, a premium bakery located in Islamabad, and presents a comprehensive plan to improve its market position, visibility, and customer engagement. Based on primary data ...
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Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129
(Business Studies, 2023)
This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
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Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064
(Business Studies, 2023)
This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
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Mohammad Daniyal Malik, 01-111212-119
(Business Studies, 2025)
Augmented Reality (AR) is a technology that superimposes digital content, including images, sounds, videos, and 3D models, onto the physical world, usually seen through devices such as smartphones, tablets, or AR glasses. ...
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Bahrouz Khan, 01-111202-176
(Business Studies, 2024)
This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
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Mohammad Ahsen Raza, 01-111212-118; Haseeb Ullah Khan Khattak, 01-111211-035; Muhammad Talha Riaz, 01-111212-274
(Business Studies, 2025)
This project is about the supply chain obstacles faced by Fayyaz Glass House (FGH) which is a major firm in Islamabad’s glass and aluminum industry. FGH is now at risk because its outdated methods fail to keep up with the ...
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Muhammad Zohaib Khan, 01-111201-088; Sehrish Fatima, 01-111201-103; Syeda Umme Abiha, 01-111201-113
(Business Studies, 2023)
The Pakistan textile industry stands as a cornerstone of the nation's economy, contributing significantly to its GDP and providing employment to a substantial portion of the workforce. This abstract provides a concise ...
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Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022
(Business Studies, 2024)
Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
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Amna Faran, 01-111181-008
(Business Studies BUIC, 2021)
This research paper focuses on the reengineering of the business process for the firm King’s Meatech Pvt. Ltd. The firm chosen in this case taps into the meat processing industry and therefore adds value to its procured ...