• Between Personal Identity and Cultural Expectations: Exploring DecisionParalysis in GenZ Fashion Choices at Outfitter 

  Ayesha Rashid, 01-111222-032; Syeda Kinza Bibi, 01-111222-201; Abdullah Mashkur, 01-111221-134 (Business Studies, 2026)

  This study examines decision paralysis among Generation Z consumers shopping at OUTFITTER, one of Pakistan’s leading fashion retailers explicitly positioned around a Gen Z identity. While fashion consumption among Gen Z ...
• Commercialization and Marketing Strategy for a Dehydrated Food Start-Up Targeting Urban Consumers 

  Zeasth Bano, 01-111222-177; Zayan Majeed, 01-111222-176; Taha Yasir, 01-111222-164 (Business Studies, 2026)

  The snack market in the Twin Cities forces consumers into a frustrating compromise. Urban professionals and university students are constantly stuck choosing between cheap, heavily fried local street food and exorbitantly ...
• Analysis Of Instagram Organic Reach and Content Strategies to Propose Data-Driven Improvements for Nirvana Candles 

  M. Jazil Bin Zubair, 01-111212-101; Hamza Rafi Ahmed, 01-111222-052; Areeba Naveed, 01-111222-024 (Business Studies, 2026)

  The rapid growth of social media has made it essential for businesses to develop effective content strategies that encourage audience engagement and strengthen brand presence. This study evaluates the effectiveness of the ...
• Improving Supply Chain Efficiency through Forecasting and Digital Inventory Management : A Case Study of Sunlight Bakery 

  Sundas Pervez, 01-111222-258; Haider Hasan Tiwana, 01-111222-264 (Marketing and Business, 2026)

  The operational activities and supply chain problems of a bakery business, “Sunlight Bakery,” located in Pakistan, that sells cakes, pastries, breads, cookies, and customized bakery products to individual and commercial ...
• Improving Logistics Transparency and Inventory Management in Retail Supply Chains through Digital Tracking and Supplier Communication Systems : A Case Study of Al Hadeed Company 

  Maheen Haider, 01-111222-069; Abdullah Shahab, 01-111222-010 (Marketing and Business, 2026)

  This research looks into the significance of digital monitoring systems and vendor communication networks in enhancing transportation integrity and stock control throughout physical store construction-related supply networks, ...
• Factors Influencing Customer Buying Decision in Improving the Brand Image of Faisal Town Using IMC Tools 

  Ebad Khattak, 01-111222-037; Ahmer Arshad, 01-111222-265; Abdullah, 01-111222-280 (Business Studies, 2026)

  The factors that affect the customer in terms of buying decisions, and enhancement of the brand image of Faisal Town Phase 2 using Integrated Marketing Communication tools are studied in this report. The project is introduced ...
• The Impact of Corporate Governance on Financial Performance : A Case Study of PTCL (2019–2024) 

  Nida Khatoon, 01-111221-200 (Business Studies, 2025)

  In the early 20th century, when companies grew larger, the management got separated from the ownership. There arose the agency problem between the shareholders, who were the owners of the companies, and the managers, who ...
• Digital Transformation of Supply Chain: Enhancing Supply Chain Visibility at Rahat Distribution 

  Taha Shahzad, 01-111221-105; Shayan Raza, 01-111221-098; Hamza Arshad, 01-111221-121 (Business Studies, 2025)

  The project “Digital Transformation of Supply Chain: Enhancing Supply Chain Visibility at Rahat Distribution” highlights the operational challenges faced by a Rawalpindi-based distributor of Rahat hygiene products. Key ...
• Digital Finance and Sustainable Investment Performance in Pakistan: A Comparative Study of HBL and Meezan Bank 

  Noor-E-Haram, 01-111221-083; Momina Qadir, 01-111221-052; Sara Javed, 01-111221-090 (Business Studies, 2025)

  This report examines digital finance and sustainable investment performance in Pakistan through a comparative analysis of Habib Bank Limited (HBL) and Meezan Bank Limited. The research is based on the situation in Pakistan ...
• Impact of USA-China Trade War on Financial Performance of Pakistan Textile Industry: A Comparative Analysis of Nishat Mills and Gul Ahmed 

  Muazzam Ahmad Khan, 01-111221-055; Muhammad Abdullah Malik, 01-111221-056 (Business Studies, 2025)

  The US China trade war, which intensified between 2016 and 2019, significantly disrupted global trade flows and restructured international supply chains, particularly within export oriented industries such as textiles. The ...
• Sustainability in Supply Chain: Measuring the Effect of Green Practices, Ethical Sourcing and Certifications on Leather Village 

  Muhammad Fahad Sajeel, 01-111221-061; Muhammad Sami Ul Hassan, 01-111221-074; Malaika Latif, 01-111221-049 (Business Studies, 2025)

  The leather industry in Sialkot holds a strategic position in Pakistan’s export sector, and Leather Village (Pvt.) Ltd. represents an important example of how small and medium-sized leather firms are gradually responding ...
• Digital Launch and Brand Positioning Strategy of Ace Printing and Suppliers 

  Alishba Waheed, 01-111212-319; Abdul Azeem Alam, 01-111221-001 (Business Studies, 2025)

  This project aims to bridge the gap between Ace printer’s physical operational capacity and its digital presence. The core objective e was to reposition the firm from a traditional business model to a strategic procurement ...
• Influencer Marketing: Changing Marketing Dynamic 

  Zeeshan Umer, 01-111221-225; Somia Shahnawaz, 01-111221-100; Anousha Usman, 01-111221-020 (Business Studies, 2025)

  Influencer Marketing is one of the most transformative forces in today’s marketing, reshaping how brands communicate and engage, building relationships with customers. Driven by the tremendous growth of social media platforms ...
• Lack of Infrastructure & Inventory Management: A Case of PASSCO 

  Atif Hussain Mirani, 01-111221-023; Abdullah Junaid Malik, 01-111221-133 (Business Studies, 2025)

  This study examines the operational challenges faced by the Pakistan Agricultural Storage and Services Corporation (PASSCO), with particular focus on inadequate infrastructure and manual inventory management systems. PASSCO ...
• Optimizing Cold Chain Logistics and Transportation Efficiency : A Case Study of Arctic Associates (Walls Distribution Network) 

  Ali Arshad, 01-111221-139; Shafaf Khan, 01-111221-094; Usama Zahid Paracha, 01-111221-211 (Business Studies, 2025)

  The research investigates cold chain logistics optimization and transportation efficiency through a qualitative study of Arctic Associates which operates as Walls Ice Cream authorized distribution partner in Pakistan. The ...
• The Role of Personalized Communication and Frequent Flyer Programs in EnhancingPassenger Retention: A Case Study of AirSial Rewards 

  Aminah Suleman, 01-111212-037; Waleed Akhtar, 01-111221-078 (Business Studies, 2025)

  Aviation industry in Pakistan is a competitive environment depending upon various factors. Some of the important ones are retention of consumer base and their subsequent loyalty with the branding that are pivotal to success ...
• Procurement, Regulatory and SCM Challenges in Establishing a Private Multi-specialty OPD Healthcare Facility "Capital Medical Centre" 

  Farwa Batool, 01-111221-027; Khizer Hussain, 01-111221-045; Arbab Shayan, 01-111221-021 (Business Studies, 2025)

  Pakistan has faced many challenges in its operational and supply chain issues in the healthcare industry, especially for small- and medium-scale outpatient facilities. These issues affect service quality, patient safety, ...
• Developing Social Media Strategy for Mall of Islamabad to Increase Customer Footfall 

  Saud Abdul Rahman, 01-111221-091; Heba Aziz, 01-111221-038 (Business Studies, 2025)

  This project targets the point of need Digital Visibility Gap as recognized at Mall of Islamabad (MOI), a high-end multi-purpose shopping center at the blue area of Islamabad. The key problem that we noticed in our fieldwork ...
• How Can Reverse Logistics Be Optimized to Support a Circular Supply Chain for Consumer Apparel in Pakistan: A Case Study of Outfitters 

  Aqsa Tariq, 01-111221-206 (Business Studies, 2025)

  This research examines the use of reverse logistics to effectively facilitate circular supply chain in consumer apparel Industries Pakistan with Outfitters Pakistan as a case study. The study takes cognizance of the ...
• Impact of SIZs in Optimizing Procurement and Supplier Coordination at Heavy Industries Taxila 

  M. Ahmad Amin, 01-111221-058; M. Shariq Khan, 01-111221-077; Raja Uzair Fazal, 01-111221-084 (Business Studies, 2025)

  The current research project is a study about the role of Smart Industrial Zone (SIZ) technologies in streamlining the procurement and supplier coordination processes of Heavy Industries Taxila (HIT), which is a strategic ...

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