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Department of Business Studies (BUIC): Recent submissions

  • The Integration of Artificial Intelligence in the Social Media Marketing of GH Stays 
    Areeb Ali Mirza, 01-111201-019; Amad Ali, 01-111201-014 (Business Studies, 2023)
    This research project takes a closer look at modern day digital marketing which can be influenced by the ever-evolving Artificial Intelligence (AI) tools available, using GH Stays, an upcoming member of the Hospitality ...
  • Dilemmas and Optimization of Services at HA Technologies 
    Omer Mukhtar, 01-111201-133; Abdullah Bin Munawar, 01-111201-003 (Business Studies, 2023)
    HA Technologies is a leading software house, offering creative digital solutions. It’s a dynamic and innovative technology company specializing in a comprehensive suite of services that cater to the diverse digital needs ...
  • A Comprehensive Analysis of Financial Fraud in Banking and Petroleum Sector of Pakistan 
    Taskeen Zahra, 01-111201-116; Majid Ali, 01-111201-056 (Business Studies, 2023)
    Financial fraud is a global issue that is causing instability in the market. It brings risk for individuals, businesses, government, and financial industry. The advancement in the technology made the lives easier but, on ...
  • Increasing The Effectiveness of Integrated Marketing Communication Mix 
    Amnah Junaid, 01-111201-203; Aleema Ali Agha, 01-111201-151; Hussain Ali Khan, 01-111201-046 (Business Studies, 2023)
    Integrated Marketing Communication mix has emerged as a key to the success of businesses, primarily within the dynamics of this current digital landscape. The increased awareness of Over-The-Top (OTT) platforms has reflected ...
  • The Impact of Currency Fluctuation on Supply Chain Operations of Chef International 
    Ahmad Saeed, 01‐111201‐009; Rohan Ali, 01‐111201‐094; Bilal Maqbool, 01‐111201‐154 (Business Studies, 2023)
    Supply chain effectiveness is crucial for an NGO as it ensures timely delivery of aid and resources, directly impacting its ability to serve communities in need. Understanding currency fluctuations is integral to supply ...
  • Analyzing the Feasibility and Potential of Ptcl Telenor Merger 
    Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020 (Business Studies, 2023)
    The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
  • Revamping Strategic Objectives & Process Optimization at Okay Ventures LLC 
    Muhammad Tanzeel Hasnain, 01-111201-086; Muhammad Umar, 01-111201-141; Abdul Aleem, 01-111201-002 (Business Studies, 2023)
    Okay Ventures LLC is an online retailer that sells and fulfills inventory management through Amazon.com. The firms currently fully operates within the U.S. Moreover, the partial operations are available in regions of Canada, ...
  • Addressing Obesity Among Islamabad Police Personnel : An Analysis of Training and Development Strategies for Effective Management 
    Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112 (Business Studies, 2023)
    This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
  • Optimizing Working Capital Management and Supply Chain Efficiency of Ailaaj : an Online Pharmacy 
    Muhammad Ali Nawaz Janjua, 01-111201-068 (Business Studies, 2023)
    The research project focuses on optimizing working capital management and refining supply chain operations at ailaaj pharmacy, with a specific emphasis on its PAF hospital branch in islamabad, The primary objectives include ...
  • SME Access to Financial Services in Pakistan : Constraints & Inclusion Impact 
    Sitwat Aatif, 01-111201-211; Usama Saleem, 01-111182-232 (Business Studies, 2023)
    The rationale of this research project investigates the critical issue of financial constraints faced by Small and Medium Enterprises (SMEs) in Pakistan, hindering their growth and hindering their vital contribution to the ...
  • Asset Allocation in the Digital Age - Balancing Crypto and Traditional Investments 
    Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064 (Business Studies, 2023)
    This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
  • Assessment of Microfinance Banks and Their Contribution to the Development of SME’s 
    Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129 (Business Studies, 2023)
    This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
  • Cafe D’ Grill’s Odyssey : Marketing Excellence through Customer Engagement 
    Abdullah Shahid, 01-111201-004; Khan Shanawar, 01-111201-049 (Business Studies, 2023)
    The Project titled “Cafe D’ Grill’s Odyssey: Marketing Excellence through Customer Engagement” extensively explores the challenges associated with Café D’ Grill and ultimately aims to provide appropriate suggestions and ...
  • Economic Indicators & Stock Market Performance : An Empirical Analysis 
    Muhammad Afzal Javaid Malik, 01-111201-067 (Business Studies, 2023)
    Our study focuses on the complex relationship between macroeconomic indicators and the performance of the Pakistan Stock Market, with an emphasis on the influential KSE-100 index. In our pursuit of understanding, we highlight ...
  • Pakistani Watch Collector (PakWC) 
    Abdullah Wazir, 01-321222-003; Maria Fayyaz, 01-321222-017; Muhammad Aamir Mushtaq, 01-321222-021 (Business Studies, 2023)
    Pakistani Watch Collector (PakWC) aims to revolutionize the watch industry in Pakistan. Recognizing the challenges in the local market, PakWC aims to address key issues by offering a diverse range of authentic branded ...
  • Empowering Success : Navigating the Impact of Regulatory Compliance Software on Service Process 
    Inshaal Arshad, 01-221222-017; Maha Hassan, 01-221222-013; Hamza Saddal, 01-321222-026 (Business Studies, 2023)
    This CMS aims to address critical gaps in the current Compliance Management Process through the development of an innovative Compliance Management System (CMS). Employing a hybrid methodology that combines qualitative and ...
  • Park Sense : Smart Parking 
    Muhammad Hamza, 01-321222-025; Abdullah Deen, 01-321222-051; Syed Usama Naqvi, 01-321222-045 (Business Studies, 2023)
    Islamabad, Pakistan, has a severe shortage of parking spaces due to the increasing number of vehicles due to rapid urbanization. This lack of parking leads to frustration, wasted time for drivers, traffic congestion and ...
  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Brick Sapphire - B2b Impact on Sales and Project Risk Control 
    Raza Jahangir, 01-322221-022; Nausheen Iqbal, 01-322221-021 (Business Studies, 2023)
    Brick Sapphire, an ambitious project by Brick Marketing & Developers, became a shining gem due to its promising combination of contemporary architecture and industry experience. Nevertheless, the project faced numerous ...
  • Formulating & Implementing Marketing Plan For My Fitness Coach Platform 
    Syed Zulqarnain Haider, 01-221222-028; Muhammad Mustafa, 01-221222-029; Nasr Masood, 01-221222-023 (Business Studies, 2023)
    This Project revolves around MyFitnessCoach, a platform dedicated to promoting fitness and well-being. It begins by establishing the project's mission, vision, and objectives, accompanied by anticipated benefits, potential ...

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