Recently added

Welcome to DSpace BU Repository

Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.

Department of Business Studies (BUIC): Recent submissions

  • The Revolutionizing Banking & Finance with Blockchain, Enhancing Security, Efficiency and Transparency 
    Usman Ahsan, 01-111211-120; Hamza Ali Khan, 01-111211-032 (Business Studies, 2024)
    Continuous fraud, operational inefficiency and limited access to financial services for the underbanked are some of the systemic issues that lie at the crossroads of the Pakistani banking industry. All these have reduced ...
  • Creating Social Media Landscape for Al-Madni Aviation 
    Abdul Moeez Kayani, 01-111211-002; Menahil Zulfiqar, 01-111211-215 (Business Studies, 2024)
    This research examines the creation of a social media strategy for Al-Madni Aviation which targets digital expansion and brand influence within their tech-centered competitive market. The research utilizes a dual approach ...
  • Digital Platforms and Commodities Trading: Marketing Floret’s Digital Experience 
    Minail Sarfraz, 01-111211-061; Zaid Tanveer, 01-111211-121 (Business Studies, 2024)
    Inefficiency in adopting modern digital techniques and innovative digital marketing strategies is a huge issue in the commodities trading sector including PMEX, thereby greatly hampering the potential for maximizing sales. ...
  • The Role of MIS in Enhancing Supplier Relationship Management (SCM) 
    Umer Abid, 01-111211-117; Imaan Akhtar, 01-111211-041 (Business Studies, 2024)
    Intersoft International is a supply chain company that operates in the defense and industrial sectors. The company is encountering severe operational challenges such as lack of proper IT infrastructure, ineffective supplier ...
  • Developing Marketing Awareness about Ethical Values in TV Commercials 
    Hassam Amir Khan, 01-111211-037; Hassan Bin Mufassir, 01-111202-053 (Business Studies, 2024)
    Ethical values are essential for personal character and fostering trust, respect, and harmony. They transcend cultures, beliefs, and societies, offering a framework for understanding what is right, just, and fair. In TV ...
  • The Implications of AI in the Post-Modern World 
    Muizz Saleem Awan, 01-111211-092; Osama Babar, 01-111212-186 (Business Studies, 2024)
    This research explores the transformative impact of Artificial Intelligence (AI) in the Post-Modern Era, with a focus on its integration into the operations of the Defence Housing Authority (DHA). The study examines AI's ...
  • Digital Marketing Campaign for Caeles 
    Sana Sohail, 01-111211-102; Aqsa Tahir, 01-111211-017; Ameer Hamza, 01-111211-247 (Business Studies, 2024)
    Touching upon the topics of fast fashion and environmentally unfriendly practices in this industry, sustainable fashion brand Caelestargets key gaps within the Pakistani market with a vision of strategic planning, marketing ...
  • The Startup Playbook: Leveraging Branding for Effective Customer Acquisition 
    Rakia Rana, 01-111211-096; Khadija Mazhar, 01-111211-047; Hafiz M. Abdullah Ijaz, 01-111211-162 (Business Studies, 2024)
    Acquiring customers is one of the major challenge that startups face in Pakistan, especially with limited branding knowledge, resource constraints and market skepticism about new products. The aim of this project is to ...
  • Enhancing Book Time's Operational Efficiency Through Inventory, Procurement and Forecasting Improvements 
    Umer Bin Tahir, 01-111211-118; Amna Ahmed Jalal, 01-111211-015; Abeer Pervaiz, 01-111221-007 (Business Studies, 2024)
    The final year project, "Enhancing BookTime's Operational Efficiency Through Inventory, Procurement, and Forecasting Improvements," focuses on addressing critical inefficiencies faced by BookTime, a retail bookshop with ...
  • Naran Khagan Trip Planner 
    Mohammad Ahsan, 01-111211-071; Zeest Sajid, 01-111211-125; Mansoor Mustafa, 01-111211-059 (Business Studies, 2024)
    Naran Kaghan Trip Planner is a modern web-based platform that aims to make and facilitate travel planning for the scenic Naran and Kaghan. The platform, built with HTML, CSS, PHP, and MySQL, serves as a one-stop solution ...
  • Establishing a Mechanism for Carbon Footprint Assessment and Trading Carbon Credits in Pakistan 
    Asad Ullah, 01-111211-019; Zainab Riaz, 01-111211-122; Hira Javed, 01-111211-164 (Business Studies, 2024)
    This study focuses to establish a comprehensive and standardized mechanism for assessing carbon footprints and trading carbon credits in Pakistan, using Bahria University Islamabad E-8 Campus (BUIC) as a case study for the ...
  • Impact of Crypto-Currency on Traditional Banking 
    Sidra Asad, 01-111211-109; Sara Zahid, 01-111211-144; Tehreem, 01-111211-246 (Business Studies, 2024)
    This report explains the transformative influence of cryptocurrencies on the traditional banking sector, keeping in view Pakistan. Cryptocurrencies, by their characteristics of decentralization, transparency, and efficiency, ...
  • The Role of Fintech in Transforming Traditional Banking in Emerging Markets 
    Kumail Mustafa, 01-111211-049; Abdul Hadi Azhar, 01-111211-001; Azhar Afaq Ali, 01-111202-005 (Business Studies, 2024)
    The rise of FinTech has significantly influenced traditional banking, especially in emerging markets. This study focuses on examining how FinTech impacts conventional banking systems, particularly in enhancing financial ...
  • Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok 
    Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169 (Business Studies, 2024)
    The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
  • Well-being at Work: A Proposed Training Program to Combat Digital Fatigue and Burnout 
    Simran Tahir, 01-111211-110; Rida Javid, 01-111211-098; Sarmad Nawaz, 01-111211-086 (Business Studies, 2024)
    This study investigates the critical challenges of digital fatigue and workplace burnout in the rapidly evolving IT sector, focusing on their profound impacts on employee well-being and organizational performance. Digital ...
  • Black Ink- Strategy Consultants for ESG Goals & Sustainability in Businesses 
    Maham Shahzadi, 01-322231-010; Kamal Rahim, 01-322231-006 (Business Studies, 2024)
    This report discusses the development and implementation of the ESG Readiness Assessment Tool (RAT), an innovative solution by ESG Lab designed to address the growing demand for Environmental, Social, and Governance (ESG) ...
  • Transitioning from Traditional Broadcasting to Digital Media: A Case of AVT Channels (PVT LTD) 
    Maryam Salman, 01-321232-015; Ayesha Khan, 01-221232-006 (Business Studies, 2024)
    AVT Channels Pvt limited is the brain child of a visionary CEO Kamran Hamid Raja. It quickly rose to limelight as a voice for the Pashto-speaking native community due to it’s first mover advantage in a niche market. Over ...
  • Ocean of Services: One-Stop Services Platform for SMEs 
    Khawaja Rehan Ahmed, 01-322231-008; Muhammad Abrar, 01-322231-012; Usama Zafar, 01-322231-023 (Business Studies, 2024)
    This report focuses on a consulting services startup named Ocean of Services. It is a one-stop shop for small and medium-sized enterprises (SMEs) across North America and the Middle East. The goal is to provide affordable, ...
  • Reducing Order Return Rates through Optimized Payment Solutions: A Case Study on Daraz’s E-commerce Platform in Pakistan 
    Aimen Qaiser, 01-221232-003; Kashaf Raiz, 01-321232-013; Naimat Ali Taimoor, 01-321232-030 (Business Studies, 2024)
    This project is based on the challenges that are faced by e-commerce companies in Pakistan because of high order return rates - directly associated with the Cash on Delivery as payment method. Focusing on Daraz a leading ...
  • Strategic Financial Analysis of Bestway Cement, Uncovering Gaps in Operations and Growth 
    Ahtasham Ul Haq, 01-321232-064; Mutahir Ali, 01-221232-014 (Business Studies, 2024)
    Bestway Cement established in 1993, is the subsidiary of British conglomerate Bestway Group. Bestway Cement is one of Pakistan’s largest cement producers. It has marked its position in the cement industry as a key player ...

Search DSpace


Advanced Search

Browse

My Account