Department of Business Studies (BUIC): Recent submissions

  • Use Of Effective Marketing Tools For Cricketer’s Brand Identity Formation. 
    Musab Shahbaz, 01-111181-090; Sheryar Khan, 01-111181-114; Uzair Mirza, 01-111181-058 (Business Studies BUIC, 2021)
    Pakistan has an immensely rich cricketing history and culture, with the sport being the most popular in the country. The country currently boasts six regional teams under the current structure at the highest level with ...
  • Using the Right Marketing Tools and Strategies for Promoting the Tourism Industry in Pakistan. 
    Maliha Zahid, 01-111181-046; Noor Nawaz, 01-111181-094; Shehryar Mansoor, 01-111181-113 (Business Studies BUIC, 2021)
    This study aimed to identify the void in the tourism market; multiple reasons and problems are the pivot barriers in boosting the tourism industry of Pakistan. The problems were identified by studying the country's economic ...
  • Digital Marketing Campaign of Cherat Cements. 
    Aroosha Riaz, 01-111181-012; Ali Jan Khan, 01-111181-149 (Business Studies BUIC, 2021)
    Digital Marketing is an important tool for every business in todays world. Without digital marketing no business can be successful , yet traditional marketing is still prevailing in the market but every one has adopted new ...
  • Improving the Brand Image of Pakistan Telecommunication Company Limited (PTCL). 
    Sadaf Zehra, 01-111181-106; Anas Hakeem, 01-111181-009; Muhammad Arsam, 01-111181-070 (Business Studies BUIC, 2021)
    Pakistan Telecommunication Company Limited is the largest telecommunication provider in Pakistan. Since its origin, PTCL has invested a lot in its expansion programmers, particularly copper wire installations. Due to the ...
  • A Case Study on Issues that Are Affecting the Supply Chain Operation of the Textile Industry in Pakistan. 
    Farhan Ali, 01-111181-025; Usman Noor, 01-111181-042 (Business Studies BUIC, 2021)
    The textile industry is a major industry operating in Pakistan that is contributing a major part to the exports being made by the country. This textile industry is producing some of the finest clothes around the globe that ...
  • Inventory Management at Sapphire. 
    Muhammad Ahsan Amin, 01-111181-065; Abbas Ali, 01-111172-128; Ch. Hammad Ali, 01-111181-153 (Business Studies BUIC, 2021)
    The aim of the project is to provide efficient ways to Sapphire Pvt. Ltd to manage their inventory. How we can integrate the amount of product with the database. We will be also adding feature of ‘Forecast’ which will ...
  • Requiring for Supplier Capability Improvement. 
    Muhammad Salman Waheed, 01-111181-082; Mian Zulqarnain Haider, 01-111181-054; Raja Waleed Uz Zaman, 01-111181-098 (Business Studies BUIC, 2021)
    Pakistan has one of the strongest automobiles industries in the world. Brands like Toyota, Honda, Suzuki, Hyundai, KIA, and now particularly MG and many new brands are operating here. Pakistan seems to possess a huge ...
  • Access to Finance for Startups an Insight into the Pakistani Startup Ecosystem. 
    Ziad Arshad Dar, 01-111181-145; Fayez Munawwar Ahmad, 01-111171-027 (Business Studies BUIC, 2021)
    This study gives a general overview of the startup environment in Pakistan. The research is exploratory in nature and uses a descriptive technique to discover trends in the development of Pakistan's entrepreneurial climate ...
  • Business Reengineering at King’s Meatech Systems Pvt. Ltd. 
    Amna Faran, 01-111181-008 (Business Studies BUIC, 2021)
    This research paper focuses on the reengineering of the business process for the firm King’s Meatech Pvt. Ltd. The firm chosen in this case taps into the meat processing industry and therefore adds value to its procured ...
  • E-Lugguge 
    Syed Muhammad Hamza, 01-111181-180 (Business Studies BUIC, 2021)
    Bags have consistently been a significant part of movement, regardless of whether it's a satchel, a plastic sack, or even a cowhide pack. Each pack has its own importance and fills a specific need. Since forever ago, ...
  • Digitalizing the Service Sector of Pakistan: A Case of An Automobile Industry. 
    Muhammad Asif Khan Khattak, 01-322201-005; Shinza Gulfam, 01-322201-015 (Business Studies BUIC, 2021)
    This project comprises the detailed feasibility study of idea of digitalizing the after-sale services of automobile sector. This project emphasis on the improvements to be made in after sale service sector after carefully ...
  • Disruptions in Supply Chain of Hospitality Industry of Pakistan during and Post Covid-19 – A Case on Hashoo Group” 
    Muhammad Naveed Sheikh, 01-321202-014; Muhammad Awais Bukhari, 01-321202-019; Saad Ahsan, 01-321202-044 (Business Studies BUIC, 2021)
    This project aims to create a supply chain plan for the hospitality sector of the Hashoo Group. The project was designed in close coordination with the organization and supervisor. A detailed analysis of the activities was ...
  • Enhancing the Value Chain of Water Filtration Plant through Technological Advancement. 
    Syed Muhammad Akber Iqbal, 01-322201-016; Usman Farooq, 01-322201-018 (Business Studies BUIC, 2021)
    This project is based on the problems faced by a small size water bottle service provider company named Hyalin which is located in Rawat Industrial state. We have studied their supply chain operations process in detail and ...
  • Introduction of Green Supply Chain to Descon (Construction Of Mohmand Dam Project) 
    Asima Hameed, 01-321202-025; Mohammad Arbaz khan, 01-321202-031; Hassan Saeed Malik, 01-321202-028 (Business Studies BUIC, 2021)
    Due to globalization world is now more connected than ever before. To stay competitive, firms need to come up with the new ideas in order to compete in the market and to satisfy the customers. Similarly, the supply chain ...
  • Market Development and Digitalization Strategy amidst Covid-19 for the event management industry– A case on Twin city Catering and Event Management 
    Saleha Bushra, 01-321202-034; Muhammad Bilal Durrani, 01-321202-040 (Business Studies BUIC, 2021)
    This project aims to create a marketing plan focused on the modern digitalization tools and techniques with reference to social media. In this era, the race of competition is very fast to survive due to weak social media ...
  • “E-Farrahmi” An Online Solution to Traditional Problems. 
    Malik Talha Usman, 01-221202-009; Farjad Khan Niazi, 01-321202-032 (Business Studies BUIC, 2021)
    In this project we had launching an online service app and website for the people living in City Multan and its surroundings. This Service is initially for the specific areas of Multan and is having very selective range ...
  • Eco Bricks- For Sustainable Development 
    Umair Ali Shah, 01-322201-017; Haris Atiq, 01-322201-003 (Business Studies BUIC, 2021)
    Plastic waste is polluting the environment and is affecting the health of people badly. It has been eating the economy as white elephant, especially because of too much waste. Keeping in view the scenario waste plastic is ...
  • Superior Lights – Parking System 
    Abdullah Muazzam, 01-321202-023; Yahyah Quddus Abbasi, 01-321202-037; Muhammad Umar Mehdi, 01-321202-033 (Business Studies BUIC, 2021)
    In this project we have launched a system which allows parking ease, this system uses different color light to display availability of parking space. This is a service focused toward enabling ease in parking spaces as it ...
  • Effects of Social Media Marketing On Consumer Buying Behavior in Fashion Retail Industry of Pakistan 
    Zeeshan Safdar, 01-221202-041; Shaheer Ahmad Siddiqui, 01-221202-023 (Business Studies BUIC, 2021)
    The primary aim of the study was to identify and explore the influence that social media sites mar- keting has on purchasing/buying intention of women in Pakistan. The study is based on the retail industry of Pakistan, so ...
  • Increasing Employee Retention aEmployee Performance in Customer Relations Department of Toyota Motors in G6 Islamabad 
    Haiqa Javaid, 01-221202-031; Fatima Zainab Mahmood, 01-221202-050; Maleeha Waheed, 01-221202-008 (Business Studies BUIC, 2021)
    The purpose of this project is to increase employee retention and employee performance in Toyota Motors G-6 Branch. It studies the relationship between employee retention and compensation and employee performance and ...

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