Department of Business Studies (BUIC): Recent submissions

  • Analyzing the Factors that Led to the Shutdown of Swvl in Pakistan 
    Azka Ayub, 01-321231-008; Fouzia Tariq, 01-321231-011; Aqsa Zulfiqar, 01-321231-005 (Business Studies, 2024)
    This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, ...
  • Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan 
    Aliza Aurangzeb, 01-321222-059; Aqsa Nadeem, 01-321222-061; Mohammad Abdullah, 01-321222-019 (Business Studies, 2024)
    In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive ...
  • Impact of AI Integrated Strategies on Outreach Efforts of Sparkleo Technologies 
    Mahrukh Haider, 01-321231-020; Muhammad Ali Asif, 01-321231-024 (Business Studies, 2024)
    In this emerging world of internet connectivity, IoT (Internet of Things) usually refers to a network of devices connected to share data like consumer products, durable goods, cars and trucks, industrial and utility ...
  • Impact of Digital Marketing on Recruitment Practices of Touchstone Communication 
    Midhat Noureen Murad Satti, 01-322222-044 (Business Studies, 2024)
    One of the best call centers in Pakistan, Touchstone Communication, is facing new opportunities as well as challenges due to the rapid changes in the recruitment process for digital marketing roles. This study examines ...
  • A Strategic Analysis of Komax’s E-Commerce Expansion Through Alibaba 
    Muhammad Masud, 01-321231-030 (Business Studies, 2024)
    KOMAX (Private) Limited, as the pioneering manufacturer of submersible electric motors and pumps in Pakistan, has established a strong foundation in both local and international markets. Despite its impressive manufacturing ...
  • Overcoming Marketing Challenges at Gunsnmore: Divising Comprehensive Strategy for Firearms Retail Market 
    Muhammad Ahsan Ali, 01-322222-016 (Business Studies, 2024)
    This project delineates the establishment of a Wah Industries Limited (WIL) outlet within the Lahore Garrison Shooting Gallery (LGSG) to address marketing challenges and devise comprehensive strategies in the firearm retail ...
  • Impact of Sales Promotion on the marketing of a new product for Al-Sheikh Enterprises 
    Fida Hussain, 01-111201-034 (Business Studies, 2023)
    This report provides a comprehensive analysis of Al Sheikh Enterprises' strategic plan for launching and establishing a new line of sleepwear trousers and night suits. The company's approach is detailed through a structured ...
  • How Artificial Intelligence and Machine Learning Helps in Detecting Financials Frauds in Telecom Industry 
    Hamza Saeed, 01-111201-155 (Business Studies, 2023)
    The incidence of fraudulent operations has been increasing on a global scale, leading to substantial financial losses for firms, which can result in serious financial harm. Researchers have proposed several ways in different ...
  • Executing an Impactful Awareness and Marketing Campaign for a New Offering of a Brand 
    Usama Haris, 01-111182-113 (Business Studies, 2023)
    This report outlines the strategic planning, execution, and outcomes of an intensive awareness and marketing campaign conducted for the launch of a newly introduced BBQ Platter by a renowned Biryani brand. In response to ...
  • Impact of Packaging on Launch of New Products at KFC Pakistan 
    Muhammad Mahad Mufti, 01-111201-079 (Business Studies, 2023)
    Launching new goods at KFC Pakistan involves more than just cooking in the ever-changing fast-food industry—it involves a calculated fusion of aesthetic appeal, practicality, and environmentally friendly methods. Through ...
  • Digital Marketing Campaign for the Penthouse Restaurant Islamabad 
    Zain Ahmed Khan, 01-111191-134 (Business Studies, 2023)
    One of the most prevalent and significant aspects of every business is customer satisfaction. Owing to market competition and the availability of businesses, restaurants and other establishments must concentrate on how ...
  • Impact of Covid-19 on Automobile Sector 
    Fajar Khan, 01-111201-031; Nabeel Ansari, 01-111201-202 (Computer Sciences, 2023)
    The “Impact of Covid-19 on the automobile industry of Pakistan” seeks to learn more about the effects of the worldwide pandemic on Pakistan’s Automobile industry. By considering three significant companies, this project ...
  • A Brief Overview of Pakistan Textile Industry : Human Resource, Finance and Marketing Challenges 
    Muhammad Zohaib Khan, 01-111201-088; Sehrish Fatima, 01-111201-103; Syeda Umme Abiha, 01-111201-113 (Business Studies, 2023)
    The Pakistan textile industry stands as a cornerstone of the nation's economy, contributing significantly to its GDP and providing employment to a substantial portion of the workforce. This abstract provides a concise ...
  • The Integration of Artificial Intelligence in the Social Media Marketing of GH Stays 
    Areeb Ali Mirza, 01-111201-019; Amad Ali, 01-111201-014 (Business Studies, 2023)
    This research project takes a closer look at modern day digital marketing which can be influenced by the ever-evolving Artificial Intelligence (AI) tools available, using GH Stays, an upcoming member of the Hospitality ...
  • Dilemmas and Optimization of Services at HA Technologies 
    Omer Mukhtar, 01-111201-133; Abdullah Bin Munawar, 01-111201-003 (Business Studies, 2023)
    HA Technologies is a leading software house, offering creative digital solutions. It’s a dynamic and innovative technology company specializing in a comprehensive suite of services that cater to the diverse digital needs ...
  • A Comprehensive Analysis of Financial Fraud in Banking and Petroleum Sector of Pakistan 
    Taskeen Zahra, 01-111201-116; Majid Ali, 01-111201-056 (Business Studies, 2023)
    Financial fraud is a global issue that is causing instability in the market. It brings risk for individuals, businesses, government, and financial industry. The advancement in the technology made the lives easier but, on ...
  • Increasing The Effectiveness of Integrated Marketing Communication Mix 
    Amnah Junaid, 01-111201-203; Aleema Ali Agha, 01-111201-151; Hussain Ali Khan, 01-111201-046 (Business Studies, 2023)
    Integrated Marketing Communication mix has emerged as a key to the success of businesses, primarily within the dynamics of this current digital landscape. The increased awareness of Over-The-Top (OTT) platforms has reflected ...
  • The Impact of Currency Fluctuation on Supply Chain Operations of Chef International 
    Ahmad Saeed, 01‐111201‐009; Rohan Ali, 01‐111201‐094; Bilal Maqbool, 01‐111201‐154 (Business Studies, 2023)
    Supply chain effectiveness is crucial for an NGO as it ensures timely delivery of aid and resources, directly impacting its ability to serve communities in need. Understanding currency fluctuations is integral to supply ...
  • Analyzing the Feasibility and Potential of Ptcl Telenor Merger 
    Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020 (Business Studies, 2023)
    The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
  • Revamping Strategic Objectives & Process Optimization at Okay Ventures LLC 
    Muhammad Tanzeel Hasnain, 01-111201-086; Muhammad Umar, 01-111201-141; Abdul Aleem, 01-111201-002 (Business Studies, 2023)
    Okay Ventures LLC is an online retailer that sells and fulfills inventory management through Amazon.com. The firms currently fully operates within the U.S. Moreover, the partial operations are available in regions of Canada, ...

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