Department of Business Studies (BUIC): Recent submissions

  • Asset Allocation in the Digital Age - Balancing Crypto and Traditional Investments 
    Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064 (Business Studies, 2023)
    This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
  • Assessment of Microfinance Banks and Their Contribution to the Development of SME’s 
    Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129 (Business Studies, 2023)
    This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
  • Cafe D’ Grill’s Odyssey : Marketing Excellence through Customer Engagement 
    Abdullah Shahid, 01-111201-004; Khan Shanawar, 01-111201-049 (Business Studies, 2023)
    The Project titled “Cafe D’ Grill’s Odyssey: Marketing Excellence through Customer Engagement” extensively explores the challenges associated with Café D’ Grill and ultimately aims to provide appropriate suggestions and ...
  • Economic Indicators & Stock Market Performance : An Empirical Analysis 
    Muhammad Afzal Javaid Malik, 01-111201-067 (Business Studies, 2023)
    Our study focuses on the complex relationship between macroeconomic indicators and the performance of the Pakistan Stock Market, with an emphasis on the influential KSE-100 index. In our pursuit of understanding, we highlight ...
  • Pakistani Watch Collector (PakWC) 
    Abdullah Wazir, 01-321222-003; Maria Fayyaz, 01-321222-017; Muhammad Aamir Mushtaq, 01-321222-021 (Business Studies, 2023)
    Pakistani Watch Collector (PakWC) aims to revolutionize the watch industry in Pakistan. Recognizing the challenges in the local market, PakWC aims to address key issues by offering a diverse range of authentic branded ...
  • Empowering Success : Navigating the Impact of Regulatory Compliance Software on Service Process 
    Inshaal Arshad, 01-221222-017; Maha Hassan, 01-221222-013; Hamza Saddal, 01-321222-026 (Business Studies, 2023)
    This CMS aims to address critical gaps in the current Compliance Management Process through the development of an innovative Compliance Management System (CMS). Employing a hybrid methodology that combines qualitative and ...
  • Park Sense : Smart Parking 
    Muhammad Hamza, 01-321222-025; Abdullah Deen, 01-321222-051; Syed Usama Naqvi, 01-321222-045 (Business Studies, 2023)
    Islamabad, Pakistan, has a severe shortage of parking spaces due to the increasing number of vehicles due to rapid urbanization. This lack of parking leads to frustration, wasted time for drivers, traffic congestion and ...
  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Brick Sapphire - B2b Impact on Sales and Project Risk Control 
    Raza Jahangir, 01-322221-022; Nausheen Iqbal, 01-322221-021 (Business Studies, 2023)
    Brick Sapphire, an ambitious project by Brick Marketing & Developers, became a shining gem due to its promising combination of contemporary architecture and industry experience. Nevertheless, the project faced numerous ...
  • Formulating & Implementing Marketing Plan For My Fitness Coach Platform 
    Syed Zulqarnain Haider, 01-221222-028; Muhammad Mustafa, 01-221222-029; Nasr Masood, 01-221222-023 (Business Studies, 2023)
    This Project revolves around MyFitnessCoach, a platform dedicated to promoting fitness and well-being. It begins by establishing the project's mission, vision, and objectives, accompanied by anticipated benefits, potential ...
  • Circular Debt in Power Utilities and Strategies for Relief : A Case Study of Pakistan Power Sector 
    Abuzar Yusuf, 01-222221-001; Ahsaan Jamil, 01-222221-002; Asad Ali, 01-222221-005 (Business Studies, 2023)
    The power sector is the mainstay of the nation’s economy and has a positive relationship with the growth or GDP of the country thereby affecting the economic and social prosperity of the citizens. Nations that are now ...
  • Kid-O-Na Constructive Play: Crafting Joyful Learning, Eco-Friendly, Affordable and Hand-Made Solution for Child Engagement and Cognitive Growth within the Circular Economy 
    Syed Abdul Dayan, 01-321222-043; Zahid Ali, 01-221222-033; Behram Sher, 01-221222-006 (Business Studies, 2023)
    In today's era, the corporate pressure on working parents, especially busy moms, often leave less time for engaging with their children in activities that plays vital role in their development. Finding this challenge, our ...
  • Optimizing Fragile Items Delivery and Revamping Return Policies to Boost Operational Efficiency for Daraz 
    Saba Afzal Alvi, 01-321222-036; Yusra Saeed, 01-321222-048; Aisha Ismail, 01-321222-005 (Business Studies, 2023)
    This project on potential improvements in supply chain operations of Daraz aims to address some important operational challenges within the company. It is a work mainly focusing on the enhancement of packaging for fragile ...
  • Hybrid Work Model In Telecommunication Sector 
    Ramsha Gul Rehman, 01-222221-014; Kashaf khalid, 01-222221-019; Muhammad Jawad Amin, 01-222221-020 (Business Studies, 2023)
    This project investigates the consequences of hybrid work model on employee productivity and well being within an organization by analyzing Pakistan’s two prominent telecom organizations: Jazz and the UFONE Group. The ...
  • Linking the Connection between Green HRM and Employee’s Performance: A Study of National Savings Centre 
    Abdul Wahab, 01-221222-002; Muhammad Furqan, 01-2212220015 (Business Studies, 2023)
    This project researches the connection between Green Human Resource Management Practices and Organizational Performance within the National Savings Organization of Pakistan. Utilizing a blended technique approach, the ...
  • Taking Event Management from Concept to Execution on Digital level 
    Sana Shahid, 01-222212-021; Fatima Omer, 01-222212-006 (Business Studies, 2023)
    Traditionally, event planning and execution entailed multiple manual activities such as logistics coordination, stakeholder engagement, and marketing initiatives. With the development of digital platforms and technologies, ...
  • Impact of Digital Marketing Strategies on Brand Recognition: A Study on Palace Sweets and Bakers 
    Nayab Zahra, 01-221221-014; Muhammad Abdullah, 01-221221-007 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market but everyone has adopted new ...
  • Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints 
    Muhammad Talha Habib, 01-221221-008; Saad Hameed, 01-221221-015; Talha Irfan, 01-221221-020 (Business Studies, 2023)
    Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from ...
  • Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 
    Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)
    The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
  • Revamping Dwellings by Implementation of Customer-Driven Marketing Strategies 
    Aroosha Riaz, 01-221221-004; Muhammad Mahad, 01-321221-032; Umair Abdul Aziz, 01-221221-024 (Business Studies, 2023)
    Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new ...

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