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Department of Business Studies (BUIC): Recent submissions

  • Impact Assessment of COVID 19 on Textile Industry of Pakistan 
    Myra Sajid, 01-111202-116; Tooba Muhammad, 01-111192-297 (Business Studies, 2024)
    This project investigates the impacts of COVID-19 on Pakistan’s Textile industry. The study explores the effect of global pandemic by considering three significant companies which includes Sapphire, Nishat, and Gul Ahmed ...
  • Role of Digital Marketing in creating Brand Awareness 
    Fatima Yaseen, 01-111202-283; Raaina Shafique, 01-111202-208; Aymen Khan, 01-111202-231 (Business Studies, 2024)
    In this report we planned to rebrand a brand with little online presence using digital marketing. There are various ways through which we can achieve this such as building a website, SEO, content writing, social media ...
  • A Comprehensive Training on Sexual Harassment in Banking Sector of Pakistan 
    Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058 (Business Studies, 2024)
    Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...
  • Employee Morale and Performance Management in Headway Escuela 
    Abeer Fatima Taqi, 01-111202-012; Shaheer Bin Aamir, 01-111212-215; Ayesha Naveed, 01-111202-290 (Business Studies, 2024)
    The study project’s goal is to identify the several causes of Headway Escuela’s high teacher turnover and absence rates and present a comprehensive solution that the organization can apply. A detailed analysis revealed ...
  • Barriers to Growth of a Nascent Social Enterprise : A Capstone Project 
    Bahrouz Khan, 01-111202-176 (Business Studies, 2024)
    This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
  • The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry 
    Muhammad Sarib Saleem Khan, 01-111182-214 (Business Studies, 2024)
    This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, ...
  • The Financial Dissonance in the Supply Chains of Supermarkets of Twin Cities 
    Ali Akbar, 01-111201-012; Humna Sohail, 01-111202-298 (Business Studies, 2024)
    The importance of supply chains is very important for companies and especially supermarkets that are running their businesses selling goods and services. Mainly in the urban centers like the Twin Cities in Pakistan. It is ...
  • Re Brand Apparel : Clothing Brand 
    Hasnain Khan, 01-111202-284; Yasir Haroon, 01-111202-227; Muhammad Omair, 01-111202-101 (Business Studies, 2024)
    This study aims to explore the process of starting a clothing brand in the Pakistani market,and Personally we worked on a startup known as “ReBrand Apparel”which will be an online platform (Shared on Web and the Social ...
  • Impact of Suzuki Pakistan Merger and Subsequent Delisting: A Financial and Strategic Analysis 
    Mushtaq Khan, 01-111202-113 (Business Studies, 2024)
    This research project examines the financial and strategic implications of the merging of Pak Suzuki Motor Company Limited (PSMCL) and Suzuki Motorcycles Pakistan Limited (SMPL), as well as PSMCL's subsequent voluntary ...
  • Streamlining Human Resource Management at Noble Pharmaceuticals through Adoption of an HRIS System 
    Kiran Khurshid, 01-321231-019; Muhammad Erfan Ejaz, 01-321231-026 (Business Studies, 2024)
    Nobel Pharmaceuticals is a Kashmir-based pharmaceutical company that is involved in the production of the veterinary medicine. The company has a total of 800 employees and it is family-owned business in which all the ...
  • Technology Adoption and Improvement, Impacting Employees Well Being in PTVC (Pakistan Television Corporation) 
    Sana Anjum, 01-321231-041 (Business Studies, 2024)
    This project focuses on Pakistan Television Corporation (PTVC), the country's sole state channel and its inaugural broadcaster. The ability of any organization to adapt to evolving market conditions and technological ...
  • Integration of (Eco Tourism) through Human Resource Management and Marketing in Sustainable Tourism Growth (Gilgit Baltistan) 
    Qamar Mumtaz Awan, 01-321231-038; Qamar Abbas, 01-321231-037 (Business Studies, 2024)
    The academia has a unique blend of experience and knowledge in its different domains. In the current report entail the practical experience of Pakistan’s most rapidly growing business industry around the globe. The northern ...
  • From Manual to Modern: Transforming HRM at IZOC Solutions through Automation 
    M. Haider Raza Gardezi, 01-321231-028; Usama Bin Aslam, 01-221231-014; Zaryab Shakeel, 01-321231-055 (Business Studies, 2024)
    This research explores the transition of HR practices from manual to automated, undertaken at IZOC Solutions in Pakistan which is operating through different streams (IT infrastructure, business process outsourcing, and ...
  • Choose It: Your Style at Your Door Step 
    Rimsha Irfan, 01-221222-024 (Business Studies, 2024)
    This project involves around ChooseIt which is a website that Is dedicated to help women of all ages find the right dress for themselves for every type of occasion. The project starts with mission and vision, mentioning ...
  • Horizon Pharmaceutical. 
    Muhammad Haroon Shahid, 01-221231-008; Ali Naqi, 01-221231-001; Muhammad Farrukh Khan, 01-221231-007 (Business Studies, 2024)
    The Horizon Pharmaceutical Company in Pakistan faces critical challenges that impede its efficiency and efficacy, significantly impacting public health and the economy. One of the primary issues is the complex and ...
  • Optimizing Supply Chain Management for Enhanced Operational Efficiency in ISMMART Group of Industries 
    Asad Raza Khan, 01-321222-058 (Business Studies, 2024)
    This report comprises the detail study about optimizing the supply chain management to enhance the operational efficiency of ISMMART Industries. It discusses the various challenges relating to supply chain including the ...
  • Feasibility Report on Zong Paymax App 
    Roshaila Iqbal, 01-221231-012; Shadana Zainab, 01-321231-042; Shehzadi Zoonash Liaquet, 01-321231-046 (Business Studies, 2024)
    This document proposes the evolution and launch of a mobile wallet application service called Zong Pay Max App. The target user of this application is the 47 million subscribers of Zong which is the third largest telecom ...
  • Analyzing the Factors that Led to the Shutdown of Swvl in Pakistan 
    Azka Ayub, 01-321231-008; Fouzia Tariq, 01-321231-011; Aqsa Zulfiqar, 01-321231-005 (Business Studies, 2024)
    This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, ...
  • Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan 
    Aliza Aurangzeb, 01-321222-059; Aqsa Nadeem, 01-321222-061; Mohammad Abdullah, 01-321222-019 (Business Studies, 2024)
    In an effort to resolve Pakistan's environmental challenges, this research project, "Recycling Plastic Wastes for Production of Sustainable Concrete Material and Its Marketing Plan for Pakistan," investigates the inventive ...
  • Impact of AI Integrated Strategies on Outreach Efforts of Sparkleo Technologies 
    Mahrukh Haider, 01-321231-020; Muhammad Ali Asif, 01-321231-024 (Business Studies, 2024)
    In this emerging world of internet connectivity, IoT (Internet of Things) usually refers to a network of devices connected to share data like consumer products, durable goods, cars and trucks, industrial and utility ...

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