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Department of Business Studies (BUIC): Recent submissions

  • Adapting Digital Marketing Strategies for Multilingual Audiences 
    Sadaf Asghar Qureshi, 01-111211-143 (Business Studies, 2024)
    This research investigates the impact of Content Localization, Social Media Marketing, and Customer Support on Customer Engagement among multilingual audiences interacting with digitally advertised businesses in Pakistan. ...
  • Digtial Transformation in SCM: The Role of MIS in Modern Business Practices 
    Kazim Khan, 01-111211-045 (Business Studies, 2024)
    This paper presents the transformational effects of digital technologies on SCM and highlights the role of MIS in modern business practices. The study of three of the leading organizations in Pakistan, FEPL, NML and UPL ...
  • Lack of Regulatory Framework and Investor Protection in Crypto Currency Trading in Pakistan 
    Syed Muhammad Junaid, 01-111202-215 (Business Studies, 2024)
    The rapid growth of cryptocurrency markets around the world has been changing the face of financial systems; new opportunities and new challenges result. However, what concerns investors is the lack of a comprehensive ...
  • How AI Influencer Selection Affects Conversion Rates in Marketing 
    Nimra Arshad, 01-111211-095 (Business Studies, 2024)
    AI influencers in Digital Marketing have become a new way to approach the audience and boost conversions. Research studies on how selecting the right AI influencer can influence conversion rates in marketing campaigns The ...
  • The Launch of ResoFreq – Digital Organizational Excellence 
    Saad Bin Rashid, 01-111211-174 (Business Studies, 2024)
    This comprehensive report is a thorough detailed research, strategic development and precise execution of the project titled “The Launch Of ResoFreq – Digital Organizational Excellence” by Saad Bin Rashid, a dedicated ...
  • Assessing the Brand Positioning and Marketing Strategies of O’Brownies in the Competitive Dessert Market 
    Ramsha Khalid, 01-111211-097 (Business Studies, 2024)
    This report examines the strategic gaps at O’ Brownies, a premium bakery located in Islamabad, and presents a comprehensive plan to improve its market position, visibility, and customer engagement. Based on primary data ...
  • Stock Market Volatility Due to Economic Policy Uncertainty in Pakistan 
    Adil Asghar Ghumro, 01-111211-126 (Business Studies, 2024)
    This study investigates the impact of economic policy uncertainty (EPU) on stock market volatility in Pakistan, spanning the period from 2008 to 2024. The research employs the Generalized Autoregressive Conditional ...
  • The Role of Digital Billboards in the Airport Marketing Eco System 
    M. Huzaifa Bin Imran, 01-111211-079 (Business Studies, 2024)
    This study aims to determine the role of digital billboard screens in improving the marketing ecosystem at Islamabad Airport based on the success of DE Media Solutions at Karachi Airport. Digital billboards are a modern ...
  • Smart Traffic Management Dashboard 
    Abdul Raffay Rehan, 01-111211-004; Syed M. Zaryab Taqi, 01-111211-113 (Business Studies, 2024)
    The Traffic Management Dashboard System is planned for implementation in Islamabad and features an innovative solution to handle urban congestion, a growing problem. This report provides a comprehensive view of the system’s ...
  • Enhanced Rider Safety Protocols: A Training Intervention for Reducing Security Risks for Foodpanda Delivery Personnel 
    Sehrish Jabeen Shahbaz, 01-111221-093; Muhammad Abdullah, 01-111212-128 (Business Studies, 2024)
    This study explores the development and implementation of a comprehensive training program aimed at mitigating security risks faced by Foodpanda delivery riders in Pakistan. Riders often encounter threats such as theft, ...
  • The Revolutionizing Banking & Finance with Blockchain, Enhancing Security, Efficiency and Transparency 
    Usman Ahsan, 01-111211-120; Hamza Ali Khan, 01-111211-032 (Business Studies, 2024)
    Continuous fraud, operational inefficiency and limited access to financial services for the underbanked are some of the systemic issues that lie at the crossroads of the Pakistani banking industry. All these have reduced ...
  • Creating Social Media Landscape for Al-Madni Aviation 
    Abdul Moeez Kayani, 01-111211-002; Menahil Zulfiqar, 01-111211-215 (Business Studies, 2024)
    This research examines the creation of a social media strategy for Al-Madni Aviation which targets digital expansion and brand influence within their tech-centered competitive market. The research utilizes a dual approach ...
  • Digital Platforms and Commodities Trading: Marketing Floret’s Digital Experience 
    Minail Sarfraz, 01-111211-061; Zaid Tanveer, 01-111211-121 (Business Studies, 2024)
    Inefficiency in adopting modern digital techniques and innovative digital marketing strategies is a huge issue in the commodities trading sector including PMEX, thereby greatly hampering the potential for maximizing sales. ...
  • The Role of MIS in Enhancing Supplier Relationship Management (SCM) 
    Umer Abid, 01-111211-117; Imaan Akhtar, 01-111211-041 (Business Studies, 2024)
    Intersoft International is a supply chain company that operates in the defense and industrial sectors. The company is encountering severe operational challenges such as lack of proper IT infrastructure, ineffective supplier ...
  • Developing Marketing Awareness about Ethical Values in TV Commercials 
    Hassam Amir Khan, 01-111211-037; Hassan Bin Mufassir, 01-111202-053 (Business Studies, 2024)
    Ethical values are essential for personal character and fostering trust, respect, and harmony. They transcend cultures, beliefs, and societies, offering a framework for understanding what is right, just, and fair. In TV ...
  • The Implications of AI in the Post-Modern World 
    Muizz Saleem Awan, 01-111211-092; Osama Babar, 01-111212-186 (Business Studies, 2024)
    This research explores the transformative impact of Artificial Intelligence (AI) in the Post-Modern Era, with a focus on its integration into the operations of the Defence Housing Authority (DHA). The study examines AI's ...
  • Digital Marketing Campaign for Caeles 
    Sana Sohail, 01-111211-102; Aqsa Tahir, 01-111211-017; Ameer Hamza, 01-111211-247 (Business Studies, 2024)
    Touching upon the topics of fast fashion and environmentally unfriendly practices in this industry, sustainable fashion brand Caelestargets key gaps within the Pakistani market with a vision of strategic planning, marketing ...
  • The Startup Playbook: Leveraging Branding for Effective Customer Acquisition 
    Rakia Rana, 01-111211-096; Khadija Mazhar, 01-111211-047; Hafiz M. Abdullah Ijaz, 01-111211-162 (Business Studies, 2024)
    Acquiring customers is one of the major challenge that startups face in Pakistan, especially with limited branding knowledge, resource constraints and market skepticism about new products. The aim of this project is to ...
  • Enhancing Book Time's Operational Efficiency Through Inventory, Procurement and Forecasting Improvements 
    Umer Bin Tahir, 01-111211-118; Amna Ahmed Jalal, 01-111211-015; Abeer Pervaiz, 01-111221-007 (Business Studies, 2024)
    The final year project, "Enhancing BookTime's Operational Efficiency Through Inventory, Procurement, and Forecasting Improvements," focuses on addressing critical inefficiencies faced by BookTime, a retail bookshop with ...
  • Naran Khagan Trip Planner 
    Mohammad Ahsan, 01-111211-071; Zeest Sajid, 01-111211-125; Mansoor Mustafa, 01-111211-059 (Business Studies, 2024)
    Naran Kaghan Trip Planner is a modern web-based platform that aims to make and facilitate travel planning for the scenic Naran and Kaghan. The platform, built with HTML, CSS, PHP, and MySQL, serves as a one-stop solution ...

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