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Browsing Department of Business Studies (BUIC) by Title
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M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185
(Business Studies, 2023)
This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
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Ziad Arshad Dar, 01-111181-145; Fayez Munawwar Ahmad, 01-111171-027
(Business Studies BUIC, 2021)
This study gives a general overview of the startup environment in Pakistan. The research is exploratory in nature and uses a descriptive technique to discover trends in the development of Pakistan's entrepreneurial climate ...
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Sadaf Asghar Qureshi, 01-111211-143
(Business Studies, 2024)
This research investigates the impact of Content Localization, Social Media Marketing, and Customer Support on Customer Engagement among multilingual audiences interacting with digitally advertised businesses in Pakistan. ...
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Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112
(Business Studies, 2023)
This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
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Abu Bakr Rehman, 01-321241-001; Uzair Ahmad, 01-321241-015
(Business Studies, 2025)
This research looks into the supply chain challenges faced by D. Watson, a well-established pharmacy chain in Pakistan. It begins by outlining the growth of the pharmaceutical industry, highlighting recent trends and ...
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Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169
(Business Studies, 2024)
The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
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Syed Saad Ali Rizvi, 01-111212-232
(Business Studies, 2025)
In today’s rapidly evolving digital landscape, businesses increasingly seek innovative tools to enhance customer interaction and engagement. Among these tools, artificial intelligence (AI)-powered chatbots have emerged as ...
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Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022
(Business Studies, 2023)
Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
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Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044
(Business Studies, 2023)
This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
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Ahmad Talha Hamood, 01-111212-267
(Business Studies, 2025)
This study sets out to look at how pay gaps inside companies move up the hierarchy and how those gaps relate to the firm’s bottom line. Increasingly, the huge difference between what top executives take home and what the ...
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Mariam Anwar Kahloon, 111032-042
(Bahria University Islamabad Campus, 2009)
The Chinese foreign exchange reserves have been continuously increasing by every coming year whereas its exchange rate vis-à-vis United States dollar remained the same.
The reason being that the Chinese government kept ...
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Hammad Raza, 01-321212-017; Paras Wahab, 01-321212-045
(Business Studies BU E8-IC, 2022)
Fauji Fertilizer Bin Qasim Limited is one of the leading fertilizer companies in Pakistan. However, it is facing some issues regarding its human resource which it should solve as soon as possible to get the maximum potential ...
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Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285
(Business Studies, 2024)
This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
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Azka Ayub, 01-321231-008; Fouzia Tariq, 01-321231-011; Aqsa Zulfiqar, 01-321231-005
(Business Studies, 2024)
This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, ...
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Muhammad Abdullah Tahir, 01-111201-065; Areeb Arshad, 01-111201-020
(Business Studies, 2023)
The project focus on the strategic merger between Pakistan Telecommunication Company Limited (PTCL) and Telenor, aiming to address PTCL's challenges including service quality, market competitiveness, customer retention, ...
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Ramsha Khalid, 01-111211-097
(Business Studies, 2024)
This report examines the strategic gaps at O’ Brownies, a premium bakery located in Islamabad, and presents a comprehensive plan to improve its market position, visibility, and customer engagement. Based on primary data ...
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Wajeeha Tahir, 01-111201-119; Zainab Malik, 01-111201-124; Hiba Khan, 01-111201-129
(Business Studies, 2023)
This project investigates the impact of Microfinance Institutions (MFIs) on the development of Small and Medium Scale Enterprises (SMEs) in the Islamabad-Rawalpindi Metropolis. The study explores the comprehensive profile ...
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Agha Rehan Abbas, 01-111201-149; Muhammad Abdullah Nasir, 01-111201-064
(Business Studies, 2023)
This study investigates asset allocation in the digital age, focusing on the integration of cryptocurrencies and traditional investments. It analyses findings from three surveys: "Cryptocurrencies and Traditional Assets: ...
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Amna Yaqoob, 01-322232-036; Fatima Sajid, 01-322232-046; Xhi Junxi, 01-222231-020
(Business Studies, 2025)
This is the project about the assessment and a redesign of the supply chain of Astore, the e-commerce business company located in Pakistan and dealing in the segment of eco-friendly, sustainable leather goods and fashion ...
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Mohammad Daniyal Malik, 01-111212-119
(Business Studies, 2025)
Augmented Reality (AR) is a technology that superimposes digital content, including images, sounds, videos, and 3D models, onto the physical world, usually seen through devices such as smartphones, tablets, or AR glasses. ...