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Browsing Department of Business Studies (BUIC) by Title

Browsing Department of Business Studies (BUIC) by Title

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  • 5 Year Marketing and Research Plan for Convo 
    M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185 (Business Studies, 2023)
    This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
  • Access to Finance for Startups an Insight into the Pakistani Startup Ecosystem. 
    Ziad Arshad Dar, 01-111181-145; Fayez Munawwar Ahmad, 01-111171-027 (Business Studies BUIC, 2021)
    This study gives a general overview of the startup environment in Pakistan. The research is exploratory in nature and uses a descriptive technique to discover trends in the development of Pakistan's entrepreneurial climate ...
  • Adapting Digital Marketing Strategies for Multilingual Audiences 
    Sadaf Asghar Qureshi, 01-111211-143 (Business Studies, 2024)
    This research investigates the impact of Content Localization, Social Media Marketing, and Customer Support on Customer Engagement among multilingual audiences interacting with digitally advertised businesses in Pakistan. ...
  • Addressing Obesity Among Islamabad Police Personnel : An Analysis of Training and Development Strategies for Effective Management 
    Hamza Khurshid, 01-111201-037; Muhammad Hamzah, 01-111201-132; Syeda Rimsha Rubab, 01-111201-112 (Business Studies, 2023)
    This study paper looks into how Human Resources (HR) practices and the widespread problem of obesity in police departments are connected in a complex way. This study aims to show the many problems that come up when police ...
  • Addressing Supply Chain challenges for D.Watson in Pakistan’s Pharmaceutical Sector 
    Abu Bakr Rehman, 01-321241-001; Uzair Ahmad, 01-321241-015 (Business Studies, 2025)
    This research looks into the supply chain challenges faced by D. Watson, a well-established pharmacy chain in Pakistan. It begins by outlining the growth of the pharmaceutical industry, highlighting recent trends and ...
  • Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok 
    Ali Amin, 01-111211-011; Mirza Abdul Hannan, 01-111211-062; Mustajab Ali, 01-111211-169 (Business Studies, 2024)
    The paper, "Addressing Supply Chain Disruptions and Inventory Management Challenges in Asian Wok" mentions the modern innovation that might be an ultimate solution in order to bring out efficiencies in its entire supply ...
  • AI Accountant 
    Muhammad Haider Abdullah, 01-111221-062; Muhammad Zulkifal Akhtar, 01-111221-080; Ali Akbar, 01-111232-022 (Business Studies, 2025)
    This final year project suggests the conceptual design of an AI accountant software that makes use of cloud-based technologies, conversational artificial intelligence, natural language processing (NLP), and optical character ...
  • AI-Based Stock Portfolio Construction and Comparative Performance Analysis versus Conventional Investment Portfolios 
    Syed Hassan Mahad, 01-111221-103; Muhammad Wahaj Abbas, 01-111221-218; Malik Abdullah Zia, 01-111211-057 (Business Studies, 2025)
    The growing use of artificial intelligence (AI) in finance has led to the development of robo-advisory tools capable of generating investment portfolios with limited human input. However, empirical evidence on their ...
  • AI-Driven Demand Forecasting of Flour Mills in Pakistan 
    Muhammad Hammad Marwat, 01-111221-064; Muhammad Noman Jehan, 01-111221-069 (Business Studies, 2025)
    The flour milling industry (FMI) in Pakistan plays a critical and indispensable role in the national food supply chain, serving as the primary intermediary between agricultural wheat production and final household food ...
  • AI-Driven Demand Forecasting to Reduce Waste in FMCG Supply Chains: A Case Study of Nestlé 
    Muhammad Meheryar Shah, 01-111221-068 (Business Studies, 2025)
    The Fast-Moving Consumer Goods(FMCG) industry faces significant challenges related to waste across its supply chains, with global food waste estimated at approximately 1.3 billion tonnes each year. This project explores ...
  • AI-Powered Chatbots for Social Media Customer Engagement and its impact 
    Syed Saad Ali Rizvi, 01-111212-232 (Business Studies, 2025)
    In today’s rapidly evolving digital landscape, businesses increasingly seek innovative tools to enhance customer interaction and engagement. Among these tools, artificial intelligence (AI)-powered chatbots have emerged as ...
  • Analysing and Developing Effective Marketing Strategies for Avalon City 
    Hamza Masud, 01-222221-009; Hamza Anwar, 01-222221-017; Sadaf Minhas, 01-222221-022 (Business Studies, 2023)
    Avalon City is one of the first cities in the north region of Pakistan, who are passionate about being the best technological city in Pakistan. To solve their daily issues and keep them entertained, Avalon City aims to ...
  • Analysis & Expansion of Fiscal Space for Health of Pakistan 
    Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044 (Business Studies, 2023)
    This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
  • Analysis of Income Disparities within Hierarchy and Profits of Firms and its Impact 
    Ahmad Talha Hamood, 01-111212-267 (Business Studies, 2025)
    This study sets out to look at how pay gaps inside companies move up the hierarchy and how those gaps relate to the firm’s bottom line. Increasingly, the huge difference between what top executives take home and what the ...
  • Analysis of Inventory Management Practices and Their Impact on Operational Effiency: A Case Study of Tech Rover Pvt Ltd 
    Muhammad Talal Asghar, 01-111212-238; Muhammad Saad Waseem Butt, 01-111221-072; Muhammad Ishaq Khan, 01-111221-067 (Business Studies, 2025)
    This research project discusses the relationship between inventory management practices and operational performance at Tech Rover Pvt. Ltd., an Islamabad-based communication-equipment supplier. Products: The company provides ...
  • Analysis on the pegging of Chinese Yuan with US Dollar 
    Mariam Anwar Kahloon, 111032-042 (Bahria University Islamabad Campus, 2009)
    The Chinese foreign exchange reserves have been continuously increasing by every coming year whereas its exchange rate vis-à-vis United States dollar remained the same. The reason being that the Chinese government kept ...
  • An Analytical Assessment of Jazz’s IPO Pricing and Financial Valuation 
    Syed Salman Hassan, 01-111221-129; Umer Shahnoor, 01-111221-107; Fahad Abdullah, 01-111221-223 (Business Studies, 2025)
    This research seeks to provide a fair initial public offering (IPO) price for Jazz, the biggest mobile network operator in Pakistan, by studying current market trends and investor sentiment using corporate valuation methods ...
  • Analyze and Address Training & Development Evaluation Issues at FFBL using Modern OD Tools 
    Hammad Raza, 01-321212-017; Paras Wahab, 01-321212-045 (Business Studies BU E8-IC, 2022)
    Fauji Fertilizer Bin Qasim Limited is one of the leading fertilizer companies in Pakistan. However, it is facing some issues regarding its human resource which it should solve as soon as possible to get the maximum potential ...
  • Analyzing Distribution Strategies & Areas of Improvement Haidri Beverages-Pepsi 
    Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285 (Business Studies, 2024)
    This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
  • Analyzing the Factors that Led to the Shutdown of Swvl in Pakistan 
    Azka Ayub, 01-321231-008; Fouzia Tariq, 01-321231-011; Aqsa Zulfiqar, 01-321231-005 (Business Studies, 2024)
    This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, ...

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