This study examines decision paralysis among Generation Z consumers shopping at OUTFITTER, one of Pakistan’s leading fashion retailers explicitly positioned around a Gen Z identity. While fashion consumption among Gen Z ...
The snack market in the Twin Cities forces consumers into a frustrating compromise. Urban professionals and university students are constantly stuck choosing between cheap, heavily fried local street food and exorbitantly ...
M. Jazil Bin Zubair, 01-111212-101; Hamza Rafi Ahmed, 01-111222-052; Areeba Naveed, 01-111222-024(Business Studies, 2026)
The rapid growth of social media has made it essential for businesses to develop effective content strategies that encourage audience engagement and strengthen brand presence. This study evaluates the effectiveness of the ...
Sundas Pervez, 01-111222-258; Haider Hasan Tiwana, 01-111222-264(Marketing and Business, 2026)
The operational activities and supply chain problems of a bakery business, “Sunlight Bakery,” located in Pakistan, that sells cakes, pastries, breads, cookies, and customized bakery products to individual and commercial ...
Maheen Haider, 01-111222-069; Abdullah Shahab, 01-111222-010(Marketing and Business, 2026)
This research looks into the significance of digital monitoring systems and vendor communication networks in enhancing transportation integrity and stock control throughout physical store construction-related supply networks, ...
The factors that affect the customer in terms of buying decisions, and enhancement of the brand image of Faisal Town Phase 2 using Integrated Marketing Communication tools are studied in this report. The project is introduced ...
Osama Bin Khalid, 01-221242-009; Siraj Haider, 01-221242-013; Muhammad Danish Abbas, 01-321242-020(Business Studies, 2025)
This research project investigates the digital marketing performance of Bahria University Islamabad (BUI) through a comprehensive benchmarking analysis against leading Pakistani higher education institutions. Recognizing ...
Muhammad Umer Pasha, 01-321242-023; Muqadas Riaz Qureshi, 01-321242-038(Business Studies, 2025)
Evaluating and enhancing service quality standards at Al Baraka Bank Pakistan Limited.Service Quality directly impacts Customer Satisfaction and Loyalty at any Bank. By accessing &evaluating service standards, the bankwould ...
Ahsan Abbas, 01-321242-002; M. Adil Butt, 01-321242-018; Hamza Javed, 01-321242-007(Business Studies, 2025)
The construction and real estate sector of Pakistan occupies a central position in the country’s economic framework and development agenda. It is widely recognized as one of the most significant contributors to gross ...
M. Arham Saeed, 01-321242-014; M. Fahad, 01-321242-021; Qasim Abbas, 01-321242-025(Business Studies, 2025)
Urban mobility in Pakistan—particularly in metropolitan regions such as Rawalpindi and Islamabad—faces significant challenges including traffic congestion, rising fuel costs, limited parking availability, and environmental ...
The major market gap before using 3utool, user often face several market challenges related to IOS devices, repair and customization. As because lack of knowledge while purchasing iphones devices, people often face ...
M. Daniyal Sattar, 01-321242-040; Osama Abdur Rehman, 01-321242-024(Business Studies, 2025)
With a reputation and a solid technical knowledge in the market, Islamabad Tax Services & Consultants (ITSC) is a forefront tax consultancy firm in Pakistan with a client base of over 900, including overseas Pakistanis, ...
Syed Muhammad Musa, 01-221242-014; Obaidullah Aamir, 01-221242-017(Business Studies, 2025)
This research project investigates effective marketing strategies for promoting electric vehicle (EV) adoption in Pakistan, addressing the critical gap between government policy aspirations and market reality. Despite ...
Muhammad Taimur Aamir, 01-322232-018; Fatima Irfan Khan, 01-322241-003(Business Studies, 2025)
The study in the research project concerns operational inefficiencies within Ikonic solutions, a 120 employee IT services company which deals with 20-30 ongoing software development projects. The measures of current ...
In the early 20th century, when companies grew larger, the management got separated from the ownership. There arose the agency problem between the shareholders, who were the owners of the companies, and the managers, who ...
Taha Shahzad, 01-111221-105; Shayan Raza, 01-111221-098; Hamza Arshad, 01-111221-121(Business Studies, 2025)
The project “Digital Transformation of Supply Chain: Enhancing Supply Chain Visibility at Rahat Distribution” highlights the operational challenges faced by a Rawalpindi-based distributor of Rahat hygiene products. Key ...
Noor-E-Haram, 01-111221-083; Momina Qadir, 01-111221-052; Sara Javed, 01-111221-090(Business Studies, 2025)
This report examines digital finance and sustainable investment performance in Pakistan through a comparative analysis of Habib Bank Limited (HBL) and Meezan Bank Limited. The research is based on the situation in Pakistan ...
Muazzam Ahmad Khan, 01-111221-055; Muhammad Abdullah Malik, 01-111221-056(Business Studies, 2025)
The US China trade war, which intensified between 2016 and 2019, significantly disrupted global trade flows and restructured international supply chains, particularly within export oriented industries such as textiles. The ...
Muhammad Fahad Sajeel, 01-111221-061; Muhammad Sami Ul Hassan, 01-111221-074; Malaika Latif, 01-111221-049(Business Studies, 2025)
The leather industry in Sialkot holds a strategic position in Pakistan’s export sector, and Leather Village (Pvt.) Ltd. represents an important example of how small and medium-sized leather firms are gradually responding ...
Alishba Waheed, 01-111212-319; Abdul Azeem Alam, 01-111221-001(Business Studies, 2025)
This project aims to bridge the gap between Ace printer’s physical operational capacity and its digital presence. The core objective e was to reposition the firm from a traditional business model to a strategic procurement ...