• Taking Event Management from Concept to Execution on Digital level 

  Sana Shahid, 01-222212-021; Fatima Omer, 01-222212-006 (Business Studies, 2023)

  Traditionally, event planning and execution entailed multiple manual activities such as logistics coordination, stakeholder engagement, and marketing initiatives. With the development of digital platforms and technologies, ...
• Impact of Digital Marketing Strategies on Brand Recognition: A Study on Palace Sweets and Bakers 

  Nayab Zahra, 01-221221-014; Muhammad Abdullah, 01-221221-007 (Business Studies, 2023)

  Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market but everyone has adopted new ...
• Incorporating the World of Marketing Innovation. A Case Towards Repositioning of Edmon Paints 

  Muhammad Talha Habib, 01-221221-008; Saad Hameed, 01-221221-015; Talha Irfan, 01-221221-020 (Business Studies, 2023)

  Edmon paints (Kathia Paints & Chemical Industries) started its operations back in the year of 2014 by Mr Attiq Kathia. The factory is in Lahore along with the head office also. The company has been serving the nation from ...
• Disrupting the Traditional Model of Home Maintenance Services Industry by Digitalization : A case on Mahir Company 

  Khawaja Yazdan Alam, 01-321221-014; Aleena Asif, 01-221221-002; M.Usman Kiani, 01-321221-018 (Business Studies, 2023)

  The Mahir Project Report provides a comprehensive analysis of Mahir Company, a new player in the home maintenance industry in Karachi City. In a market dominated by major competitors, the report identifies the challenges ...
• Revamping Dwellings by Implementation of Customer-Driven Marketing Strategies 

  Aroosha Riaz, 01-221221-004; Muhammad Mahad, 01-321221-032; Umair Abdul Aziz, 01-221221-024 (Business Studies, 2023)

  Digital Marketing is an important tool for every business in today’s world. Without digital marketing no business can be successful, yet traditional marketing is still prevailing in the market, but everyone has adopted new ...
• Revamping the Supplementary Services of the Hospitality Industry in Islamabad : A Case Based on Roomy’s Hotel 

  Shaiza Rasool, 01-222212-025; Wardah Muzammil, 01-222212-027 (Business Studies, 2023)

  This project aims to revamp the supplementary services of Roomy’s hotel Islamabad. Due to globalization, innovations, and changing customer tastes and market trends, it is essential to revamp the supplementary services ...
• The Can-Venience Store: Revolutionizing On-The-Go Eating 

  Ali Haider, 01-222212-001; Zeenat Ali, 01-222212-028 (Business Studies, 2023)

  The project "The Can-Venience Store: Revolutionizing On-The-Go Eating" proposes an innovative concept that combines vending machines and an online platform to offer simple access to a broad selection of high-quality canned ...
• Marco-Fiscal Health Financing of Pakistan 

  Farhan Akram, 01-221221-022; Usama Bashir, 01-321221-027 (Business Studies, 2023)

  The purpose of this abstract is to provide an overview of the macro fiscal health factors in Pakistan. The study aims to identify and analyze the factors that contribute to the fiscal health of the country, including ...
• Economic Crisis Leads to Automobile Crisis in Pakistan 

  Ahmed Shahwaz Kazi, 01-321221-002; Muhammad Maaz Ashar, 01-321221-016; Muhammad Umer Nawaz, 01-221221-009 (Business Studies, 2023)

  From the previous two years Pakistan facing a crisis related to economic and political that will affect the overall business and individuals. Mainly due to political instability leads Pakistan to economic crisis that will ...
• Financing for SDGs (Climate Change) in Pakistan: Focus on Country's Brick Kiln Industry 

  Ali Navid, 01-222212-002; Amal Imran, 01-222212-031 (Business Studies, 2023)

  Carbon credits trading (CCT) is a growing market opportunity which Pakistani brick kiln industry should avail. Pakistan's brick kiln industry can attain financing from CCT for which there need to be Zig-Zag kilns, which ...
• Impact of Covid-19 on Tourism and Hospitality Industry of UAE 

  Shabahat Hussain Kazmi, 01-222212-022; Shahzaib Khan, 01-222212-023; Mansoor Ul Haq, 01-222212-012 (Business Studies, 2023)

  The tourism sector in the United Arab Emirates (UAE) is estimated to have contributed 11.5% to GDP in 2019. More than 2.3 million tourists in 2019 travelled to Dubai for work, up 2 percent from the previous year. Today's ...
• Enhancing the Supply Chain Management of Safina Foods (Merit Bread): a Case Study of a Small-scale Bakery 

  Tehreem Asif, 01-321221-034; Kinza Riasat, 01-321221-031; Iqra Hafiz, 01-321221-012 (Business Studies, 2023)

  This report entails detailed study of the supply chain management processes, issues and the possible solutions for the small-scale company, named Merit Bread, based in Kala Shah Kaku, Lahore. It discusses the various ...
• Home of Desi Foodz New Product Inclusion of Desi Hens and Eggs in the Business Portfolio of Home of Desi Foodz 

  Hamza Khan, 01-222212-007; Malik Raza Ali, 01-222212-017; Malik Waleed Ali, 01-222212-011 (Computer Sciences, 2023)

  With the demand for free-range organic eggs and hens increasing and the pressure on the intensive poultry industry to improve poultry welfare, especially in cities in an organic way, the demand for desi hens and egg farms ...
• Challenges of Going Green in Supply Chain Management: A Case Study on DHL 

  Sana Ejaz, 01-321221-024; Fatima Alam, 01-222212-005; Adnan Shakeel, 01-321221-001 (Computer Sciences, 2023)

  The use and efficacy of DHL's Green Supply Chain Management (GSCM) practices in Pakistan are investigated in this study paper. The study uses a qualitative research methodology to explore DHL's environmental sustainability ...
• Digital Rebranding of Mashriq Food Basket 

  Hassam Ali Hassan, 01-111181-034 (Business Studies, 2023)

  This project focuses on creating and carrying out a computerized showcasing effort for mashriq food basket, a main recipe blend flavors organization. The mission expects to improve brand mindfulness, client commitment and ...
• Analysis & Expansion of Fiscal Space for Health of Pakistan 

  Muhammad Daniyal Shakoor, 01-111192-130; Lamia Baig, 01-111192-044 (Business Studies, 2023)

  This report encompasses Pakistan's efforts to achieve Universal Health Coverage (UHC) through financing reform initiatives. The focus is on two significant initiatives: the development of a national UHC Blueprint and the ...
• 5 Year Marketing and Research Plan for Convo 

  M. Nausherwan, 01-111192-082; M.Affaan Bin Akhter, 01-111182-185 (Business Studies, 2023)

  This final year project presents a comprehensive 5-year marketing and proposed research plan for Convo, a California-based SaaS company. The project aims to improve customer retention, customer relationships and overall ...
• Factors of Analytical Tools Influencing Business Performance in the FMCG Sector 

  Daud Asif, 01-111192-019; Areej Ali, 01-111201-021; Abdul Samad Aftab, 01-111192-001 (Business Studies, 2023)

  The field of data analysis plays a critical role in shaping business performance and decision-making processes. As organizations grapple with the increasing complexity and volume of data that is unequivocally called Big ...
• Impact Assessment of Covid-19 on the Steel Industry of Pakistan 

  Anoosh Qayyum Khan, 01-111192-009; Asmeer Asim Bukhari, 01-111192-013; Khalid Saifullah Butt, 01-111192-040 (Business Studies, 2023)

  The "Impact Assessment of COVID-19 on the Steel Industry of Pakistan" project seeks to demonstrate how the COVID pandemic has affected the steel sector. The global pandemic had an adverse impact on many industries, but the ...
• The Impact of Covid-19 on the Pharmaceutical Industry of Pakistan; An analysis of the variation in the share prices pre and post Covid 

  Muhammad Sameed Laeeq, 01-111192-085; Hamza Nadeem Janjua, 01-111192-031; Siraj Haider, 01-111192-266 (Business Studies, 2023)

  The project "Impact of Covid-19 on the pharmaceutical industry of Pakistan; an analysis of the variation in the share prices before and after Covid-19" seeks to learn more about the effects of the worldwide pandemic on ...

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