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Final Year Project Report (BUIC): Recent submissions

  • Measuring the Effectiveness of Digital Marketing Practices: A Case of Tandoori Restaurant 
    Huzaifa Ahmad, 01-111202-057; Sarim Ashar, 01-111202-132 (Business Studies, 2024)
    Firstly, we would like to express my gratitude to Allah SWT for providing us with the chance to complete this final year project, which is called " Measuring the Effectiveness of Digital Marketing Practices: A Case OF ...
  • Build Connect: Streamlining Pakistan’s Construction Industry 
    Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022 (Business Studies, 2024)
    Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
  • Human Resource Challenges in Tech Startups in Remote Working Context: A Case Study on Magik Clicks 
    Omar Iqbal, 01-111202-270; Abdul Moeed Bin Shakil, 01-111202-003; Malik Suleman Ahmad Khan, 01-111202-186 (Business Studies, 2024)
    This case study investigates the impact of Human Resources (HR) practices on remote work environments, a topic of growing importance as remote work becomes more common. The study aims to provide HR professionals with ...
  • Unveiling Fraudulent Patterns in Hascol Petroleum's Financial Statements and Empowering Investors with Detection Strategies 
    Javeria Tayyab, 01-111192-038; Muhammad Takreem Jamal, 01-111201-084 (Business Studies, 2024)
    The project embarked on a comprehensive exploration of financial analysis, delving into its multifaceted applications and critical significance in navigating the complexities of corporate landscapes and preserving the ...
  • The Effect of FinTech on The Profitability of Commercial Banks 
    Fatemah Junaid, 01-111202-041; Javeria Malik, 01-111202-062; Rehan Aziz, 01-111202-123 (Business Studies, 2024)
    The primary objective of this project at hand is to analyze the effect of FinTech on the profitability of commercial banks. This task is rooted in the extensive goal of aligning the increased users on the digital payment ...
  • Currency Dynamics and Market Forces Unraveling Pakistan's Equity Performance 
    Muskan Khan, 01-111202-114; Inshra Siraj, 01-111202-183; Mohsin Ali Shaikh, 01-111201-187 (Business Studies, 2024)
    The intricacies of the Pakistan Stock Exchange (PSX) present investors with a dynamic landscape shaped by multifaceted economic indicators, regulatory developments, and market sentiments. Within this context, our research ...
  • Developing the Training & Development Program for Flair Travel & Holidays 
    Humna Khalid, 01-111202-056; Aayzah Fatima Mirza, 01-111202-001; Syeda Tabinda Anjum, 01-111202-250 (Business Studies, 2024)
    The project aims to implement a comprehensive coaching curriculum for Flair Travel & Holidays, focusing on enhancing client management skills and utilizing LinkedIn for business growth. The objective is to address concerns ...
  • Empowering Business Growth at Engro: Unleashing the Power of Seamless Marketing Automations 
    Eeman Saeed, 01-111202-037; Fahmeed Mukhtar, 01-111202-274; Maha Khan, 01-111202-068 (Business Studies, 2024)
    This report examines the comprehensive implementation and expected effect of "Go High Level," a present day advertising automation platform, on Engro's commercial enterprise growth. The initiative ambitions to streamline ...
  • Dynamic Synergy: VUCA-Driven Supply Chain Integration in Healthcare: A Case of Shifa International 
    Kizzat Pervez, 01-111202-066; Uswa-E-Fatima, 01-111202-154; Shahab-Ud-Din, 01-111202-264 (Business Studies, 2024)
    The main goal of this project is to create an extensive supply chain plan that is especially suited for the Shifa Hospital's supply chain division. Working closely with the organization and our supervisor, the project was ...
  • Analyzing Distribution Strategies & Areas of Improvement Haidri Beverages-Pepsi 
    Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285 (Business Studies, 2024)
    This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
  • Impact Assessment of COVID 19 on Textile Industry of Pakistan 
    Myra Sajid, 01-111202-116; Tooba Muhammad, 01-111192-297 (Business Studies, 2024)
    This project investigates the impacts of COVID-19 on Pakistan’s Textile industry. The study explores the effect of global pandemic by considering three significant companies which includes Sapphire, Nishat, and Gul Ahmed ...
  • Role of Digital Marketing in creating Brand Awareness 
    Fatima Yaseen, 01-111202-283; Raaina Shafique, 01-111202-208; Aymen Khan, 01-111202-231 (Business Studies, 2024)
    In this report we planned to rebrand a brand with little online presence using digital marketing. There are various ways through which we can achieve this such as building a website, SEO, content writing, social media ...
  • A Comprehensive Training on Sexual Harassment in Banking Sector of Pakistan 
    Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058 (Business Studies, 2024)
    Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...
  • Employee Morale and Performance Management in Headway Escuela 
    Abeer Fatima Taqi, 01-111202-012; Shaheer Bin Aamir, 01-111212-215; Ayesha Naveed, 01-111202-290 (Business Studies, 2024)
    The study project’s goal is to identify the several causes of Headway Escuela’s high teacher turnover and absence rates and present a comprehensive solution that the organization can apply. A detailed analysis revealed ...
  • Barriers to Growth of a Nascent Social Enterprise : A Capstone Project 
    Bahrouz Khan, 01-111202-176 (Business Studies, 2024)
    This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
  • The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry 
    Muhammad Sarib Saleem Khan, 01-111182-214 (Business Studies, 2024)
    This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, ...
  • The Financial Dissonance in the Supply Chains of Supermarkets of Twin Cities 
    Ali Akbar, 01-111201-012; Humna Sohail, 01-111202-298 (Business Studies, 2024)
    The importance of supply chains is very important for companies and especially supermarkets that are running their businesses selling goods and services. Mainly in the urban centers like the Twin Cities in Pakistan. It is ...
  • Re Brand Apparel : Clothing Brand 
    Hasnain Khan, 01-111202-284; Yasir Haroon, 01-111202-227; Muhammad Omair, 01-111202-101 (Business Studies, 2024)
    This study aims to explore the process of starting a clothing brand in the Pakistani market,and Personally we worked on a startup known as “ReBrand Apparel”which will be an online platform (Shared on Web and the Social ...
  • Impact of Suzuki Pakistan Merger and Subsequent Delisting: A Financial and Strategic Analysis 
    Mushtaq Khan, 01-111202-113 (Business Studies, 2024)
    This research project examines the financial and strategic implications of the merging of Pak Suzuki Motor Company Limited (PSMCL) and Suzuki Motorcycles Pakistan Limited (SMPL), as well as PSMCL's subsequent voluntary ...
  • Streamlining Human Resource Management at Noble Pharmaceuticals through Adoption of an HRIS System 
    Kiran Khurshid, 01-321231-019; Muhammad Erfan Ejaz, 01-321231-026 (Business Studies, 2024)
    Nobel Pharmaceuticals is a Kashmir-based pharmaceutical company that is involved in the production of the veterinary medicine. The company has a total of 800 employees and it is family-owned business in which all the ...

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