Final Year Project Report (BUIC): Recent submissions

  • Rebranding Stolen Identities in Pakistan 
    Fizzah Haider, 01-111212-077; Saif Ur Rehman, 01-111212-205; Ayla Khan, 01-111212-057 (Business Studies, 2025)
    In this project, we address the escalating problem of counterfeiting in Pakistan, which poses significant risks to brand identity, consumer trust, public health, and the overall economy. Counterfeit products, ranging from ...
  • Pakistan Agricultural Exchange (PAX) – A Roadmap to Develop a Volatility-Resilient Digital Marketplace 
    Muhammad Abu Bakr Qureshi, 01-111212-130; Saad bin Muhammad, 01-111212-200; Adam Murtaza, 01-111212-280 (Business Studies, 2025)
    Pakistan’s agricultural sector, despite contributing over 24% of GDP and employing nearly 37% of the workforce, suffers from inefficiencies rooted in outdated marketing systems, exploitative intermediaries, and a lack of ...
  • Enhancing Procurement & Logistics for DM Symbols Engineering in Pakistan: A Data-Driven Solution to Supply Chain Issues 
    Wajahat Ullah, 01-111212-266; Ahmad Fahd Butt, 01-111212-016 (Business Studies, 2025)
    In this research, the paper addresses the supply chain and logistics challenges confronting DM Symbols Engineering Pvt. Ltd., a growing name in Pakistan's reflective materials and road safety field. The company comes across ...
  • Exploring International Market Opportunities for SHAN Shoop Noodles 
    Maham Bilal, 01-111212-290; Wajiha Khan, 01-111212-246 (Business Studies, 2025)
    This Final Year Project explores the international market potential of Shan Shoop Noodles, focusing on the Middle Eastern Market, with a strategic focus on Dubai, UAE, which will serve as a launchpad for Shoop's Expansion ...
  • The Effectiveness of Askari Bank’s Marketing Strategies on Customer Acquisition and Retention 
    Ribkah Mall, 01-111212-195; Abdullah Imran, 01-111212-011 (Business Studies, 2025)
    This research project explores the effectiveness of Askari Bank’s marketing strategies in achieving two core objectives; Customer Acquisition and Customer Retention. This project will talk about in the context of Pakistan’s ...
  • Launching and Marketing of a New Brand ANFA 
    Ana Asim, 01-111212-320; Huzaifa Nasir, 01-111212-094 (Business Studies, 2025)
    This report of ANFA offers a detailed and thoughtfully executed study on the formation, development, and advertising of a up and rising luxury niche brand titled “ANFA”, by Ana Asim and Huzaifa Nasir, final year students ...
  • Sabz Safar – A Booking Platform for Promoting Agrotourism and Enhancing Rural Development 
    Ayesha Khalid, 01-111212-055; Mahrukh Naeem, 01-111212-110 (Business Studies, 2025)
    SabzSafar is the first organized digital agritourism platform in Pakistan, with the goal of transforming the way urban populations engage with rural environments, culture, and agriculture. It provides a scalable and ...
  • Car Rental Website Car Hub 
    Muhammad Owais, 01-111212-160; Muhammad Mustafa Aliq, 01-111212-158 (Business Studies, 2025)
    Convenient and easily available automobile rental services are much sought after in the technologically driven world of today. By creating a user-friendly, scalable, and safe web platform for automobile rentals, the ...
  • Soil Detection Sensor (Kasht Tech) 
    Arham Bin Ahmad, 01-111212-047; Kumyl Abdullah, 01-111212-105 (Business Studies, 2025)
    In the vast landscape of agriculture, a fundamental industry that sustains the global population and supports the livelihoods of millions, our project emerges as a beacon of innovation. At its core, we endeavor to create ...
  • Enhancing Supply Chain Financing (SCF) Accessibility for SME’s in Pakistan’s Production Industry 
    Uzair Ahmed, 01-111212-243; Abdullah Nisar, 01-111212-012 (Business Studies, 2025)
    This research study investigates why Pakistan's Small and Medium Enterprises (SMEs) employ Supply Chain Finance (SCF) less than their US-based counterparts and how that gap may be bridged. The aim is to identify the reasons ...
  • Consumer's Perception of Service Quality in the Telecommunication Sector 
    Eesha Rehman, 01-111212-291; Anfal Khan Niazi, 01-111212-307 (Business Studies, 2025)
    This study focuses on the consumer perception of the service quality in the telecommunication sector. It provides understanding of how consumers evaluate the performance of the network providers and how their preferences ...
  • Zindigi Prize: How Emotions Influence Consumers 
    Muhammad Osama Abbas, 01-111212-159; Ayeza Nawaz, 01-111212-056 (Business Studies, 2025)
    The study analyzes the Zindigi Prize Business Idea Competition which was introduced by Zindigi Bank in Pakistan, by considering its setup, participants’ experiences, their feelings about it and how its website functions. ...
  • SEO vs. Paid Advertising: A Comparative Study of Digital Marketing Strategies for Small Businesses : Saeed Ghani Pakistan 
    Hamza Sadiq, 01-111212-085; Sadin Abdullah, 01-111212-203 (Business Studies, 2025)
    This research project titled "SEO vs. Paid Advertising: A Comparative Study of Digital Marketing Strategies for Small Businesses – A Case Study of Saeed Ghani Pakistan" examines the effectiveness of two major digital ...
  • Financial Frauds in Pakistan’s Corporate and Banking Sector 
    Aqib Rehman, 01-111212-043; Muhammad Suleman Tahir, 01-111212-311 (Business Studies, 2025)
    The fraud of BAFL has been presented with detailed information regarding the usage of funds. BAFL has lost market share and has financial ratios below the industry average. There is a need to overcome this to get its ...
  • The Role of Green Transformational Leadership on Pro-Environmental Behaviour: through Green Thinking in Fauji Fertilizers Company 
    Aiza Ejaz Shamsheri, 01-111222-017 (Business Studies, 2025)
    This thesis investigates the role of Green Transformational Leadership (GTL) in shaping Pro-Environmental Behaviour (PEB) among employees of Fauji Fertilizer Company (FFC), one of Pakistan’s largest agro-industrial firms. ...
  • Demographic Segmentation and Consumers Purchase Decision of Bakery Products 
    Saqib Ahmad, 01-111212-212 (Business Studies, 2025)
    This research explores the impact of demographic factors namely age, gender, and income level on the purchase decisions of household customers regarding bakery products. Employing a quantitative research design, data was ...
  • Post Covid-19 Transformation of Procurement Strategies in Small and Medium Enterprises 
    Usama Iqbal, 01-111211-180 (Business Studies, 2025)
    The recent global disruptions, particularly those experienced during and after the COVID-19 pandemic, have significantly underscored the vulnerabilities within traditional supply chain models for small and medium enterprises ...
  • Development of Marketing Strategies for Cholistan Ginners PVT. Ltd. to Enhance B2B Sales of Organic Cotton 
    Mohammad Umer Zamad, 01-111211-135 (Business Studies, 2025)
    The global textile industry is experiencing a significant transformation, propelled by the growing consciousness of consumers, heightened environmental concerns, and the escalating demand for ethically sourced and sustainable ...
  • The Impact of Green Training in Corporate Sustainability Efforts in CDA 
    Waleed Abdullah, 01-111192-241 (Business Studies, 2025)
    The implementation of green practices in Pakistani public sector organisations is still uneven and underdeveloped, despite the growing emphasis on environmental sustainability around the world and the government's dedication ...
  • Augmented Reality in Shopping Experience 
    Mohammad Daniyal Malik, 01-111212-119 (Business Studies, 2025)
    Augmented Reality (AR) is a technology that superimposes digital content, including images, sounds, videos, and 3D models, onto the physical world, usually seen through devices such as smartphones, tablets, or AR glasses. ...

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