• YOGO : Launching of Goat Milk Yogurt 

  Ridda Rehman, 01-111202-209; Adeena Siddiqi, 01-111202-014 (Business Studies, 2024)

  This comprehensive report is a thorough detailed research, strategic development and precise execution of the project titled "YOGO: Launch of Goat Milk Yogurt." By Ridda Rehman and Adeena Siddiqi, both dedicated students ...
• Maximizing Supply Chain Efficiency: A Case of HAM Enterprises' Approach to Supplier Collaboration, Lead Time Optimization, and Production Planning Control 

  Muhammad Faris Khan, 01-111202-092; Abdullah Rao, 01-111202-010; Mujtaba Khalid, 01-111202-111 (Business Studies, 2024)

  The market for luxury and fashion products in the country of Pakistan is very huge. Metro Shoes, Servis, Unzee London and By the Way are the key brands in this industry providing a wide range of top quality and fashionable ...
• Overcoming Inconsistency in Junaid Tech’s Social Media 

  Syed Saem Junaid, 01-111202-217; M. Hamza Chaudhary, 01-111202-094; Abdul Wasay, 01-111202-005 (Business Studies, 2024)

  In the contemporary business landscape, social media has become an indispensable tool for brand building, customer engagement, and driving sales. However, Junaid Tech struggles with inconsistent posting and engagement, ...
• Digital Marketing of Earnet Hearing Systems 

  Hadia Furqan Ahmed, 01-111202-044; Harris Siddiqui, 01-111202-052; Sikandar Jalal, 01-111202-138 (Business Studies, 2024)

  This research project investigates how Earnet Hearing Systems can do better with digital marketing. In today's digital age, having a good online presence is crucial, especially for companies like Earnet in the hearing ...
• Measuring the Effectiveness of Digital Marketing Practices: A Case of Tandoori Restaurant 

  Huzaifa Ahmad, 01-111202-057; Sarim Ashar, 01-111202-132 (Business Studies, 2024)

  Firstly, we would like to express my gratitude to Allah SWT for providing us with the chance to complete this final year project, which is called " Measuring the Effectiveness of Digital Marketing Practices: A Case OF ...
• Build Connect: Streamlining Pakistan’s Construction Industry 

  Muhammad Ali, 01-111202-296; Yamaan Abdurub, 01-111202-265; Ali Hassan Raza, 01-111202-022 (Business Studies, 2024)

  Pakistan's construction sector is a scene of exciting activity. Imagine towering skyscrapers rising from bustling cityscapes, new roads snaking across vast landscapes, and homes materializing to meet the needs of a growing ...
• Human Resource Challenges in Tech Startups in Remote Working Context: A Case Study on Magik Clicks 

  Omar Iqbal, 01-111202-270; Abdul Moeed Bin Shakil, 01-111202-003; Malik Suleman Ahmad Khan, 01-111202-186 (Business Studies, 2024)

  This case study investigates the impact of Human Resources (HR) practices on remote work environments, a topic of growing importance as remote work becomes more common. The study aims to provide HR professionals with ...
• Unveiling Fraudulent Patterns in Hascol Petroleum's Financial Statements and Empowering Investors with Detection Strategies 

  Javeria Tayyab, 01-111192-038; Muhammad Takreem Jamal, 01-111201-084 (Business Studies, 2024)

  The project embarked on a comprehensive exploration of financial analysis, delving into its multifaceted applications and critical significance in navigating the complexities of corporate landscapes and preserving the ...
• The Effect of FinTech on The Profitability of Commercial Banks 

  Fatemah Junaid, 01-111202-041; Javeria Malik, 01-111202-062; Rehan Aziz, 01-111202-123 (Business Studies, 2024)

  The primary objective of this project at hand is to analyze the effect of FinTech on the profitability of commercial banks. This task is rooted in the extensive goal of aligning the increased users on the digital payment ...
• Currency Dynamics and Market Forces Unraveling Pakistan's Equity Performance 

  Muskan Khan, 01-111202-114; Inshra Siraj, 01-111202-183; Mohsin Ali Shaikh, 01-111201-187 (Business Studies, 2024)

  The intricacies of the Pakistan Stock Exchange (PSX) present investors with a dynamic landscape shaped by multifaceted economic indicators, regulatory developments, and market sentiments. Within this context, our research ...
• Developing the Training & Development Program for Flair Travel & Holidays 

  Humna Khalid, 01-111202-056; Aayzah Fatima Mirza, 01-111202-001; Syeda Tabinda Anjum, 01-111202-250 (Business Studies, 2024)

  The project aims to implement a comprehensive coaching curriculum for Flair Travel & Holidays, focusing on enhancing client management skills and utilizing LinkedIn for business growth. The objective is to address concerns ...
• Empowering Business Growth at Engro: Unleashing the Power of Seamless Marketing Automations 

  Eeman Saeed, 01-111202-037; Fahmeed Mukhtar, 01-111202-274; Maha Khan, 01-111202-068 (Business Studies, 2024)

  This report examines the comprehensive implementation and expected effect of "Go High Level," a present day advertising automation platform, on Engro's commercial enterprise growth. The initiative ambitions to streamline ...
• Dynamic Synergy: VUCA-Driven Supply Chain Integration in Healthcare: A Case of Shifa International 

  Kizzat Pervez, 01-111202-066; Uswa-E-Fatima, 01-111202-154; Shahab-Ud-Din, 01-111202-264 (Business Studies, 2024)

  The main goal of this project is to create an extensive supply chain plan that is especially suited for the Shifa Hospital's supply chain division. Working closely with the organization and our supervisor, the project was ...
• Analyzing Distribution Strategies & Areas of Improvement Haidri Beverages-Pepsi 

  Zainab Awais, 01-111202-157; Rahem Bin Ahmed, 01-111202-120; Momina Anis, 01-111202-285 (Business Studies, 2024)

  This project aims to analyze distribution strategies of Haidri Beverages, one of the biggest distributors of Pepsi. Overcoming distribution challenges requires a holistic approach where marketing and distribution strategies ...
• Impact Assessment of COVID 19 on Textile Industry of Pakistan 

  Myra Sajid, 01-111202-116; Tooba Muhammad, 01-111192-297 (Business Studies, 2024)

  This project investigates the impacts of COVID-19 on Pakistan’s Textile industry. The study explores the effect of global pandemic by considering three significant companies which includes Sapphire, Nishat, and Gul Ahmed ...
• Role of Digital Marketing in creating Brand Awareness 

  Fatima Yaseen, 01-111202-283; Raaina Shafique, 01-111202-208; Aymen Khan, 01-111202-231 (Business Studies, 2024)

  In this report we planned to rebrand a brand with little online presence using digital marketing. There are various ways through which we can achieve this such as building a website, SEO, content writing, social media ...
• A Comprehensive Training on Sexual Harassment in Banking Sector of Pakistan 

  Syeda Aleeza Zainab, 01-111202-147; Suleman Bin Maalik, 01-111191-058 (Business Studies, 2024)

  Harassment in the bank sector refers to any unwelcome or unwanted behavior that creates a hostile or intimidating work environment. This can include verbal or non-verbal conduct, such as unwelcome comments, gestures, or ...
• Employee Morale and Performance Management in Headway Escuela 

  Abeer Fatima Taqi, 01-111202-012; Shaheer Bin Aamir, 01-111212-215; Ayesha Naveed, 01-111202-290 (Business Studies, 2024)

  The study project’s goal is to identify the several causes of Headway Escuela’s high teacher turnover and absence rates and present a comprehensive solution that the organization can apply. A detailed analysis revealed ...
• Barriers to Growth of a Nascent Social Enterprise : A Capstone Project 

  Bahrouz Khan, 01-111202-176 (Business Studies, 2024)

  This project investigates the barriers to growth of a nascent social enterprise, focusing on the issue of member motivation within Khairiyah, an organization managed by Bahrain students since 2021. Through qualitative ...
• The Personalized Drive: AI-Powered Personalization in Automotive Digital Marketing Backed by Data-Driven Story-Telling in the Evolving Automotive Journalism Industry 

  Muhammad Sarib Saleem Khan, 01-111182-214 (Business Studies, 2024)

  This thesis explores the intersection of AI-powered personalization in automotive digital marketing and its integration with data-driven storytelling in automotive journalism. By examining current trends, consumer behavior, ...

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