IMPACT OF ONLINE SERVICE LEVELS ON CONSUMERS’ PURCHASE INTENTION

Abstract

Purpose There is a tough competition among businesses in selling products, services online as making product is not enough but providing better services for transactions are much important to attract the customers. Determining how online services impacts consumers behavior when they do online shopping a Methodology & Design The study is based on explanatory research. In this present paper, deductive approach is used for study because our objective is testing the already established concepts. The study is quantitative in nature and method is adopted for conducting this research is suivey approach”. Findings The current paper’s model is significant, and variables were reliable. All the findings are with present hypothesis which leads to acceptance to the proposed hypotheses. consistent Hence both features of online services affect the navigation experience of consumers and their attitude towards the website and purchasing intentions also affects and changes. Limitations Karachi, Pakistan. The is done on current research Sample size is limited and surveyed in random and convenient sampling. Recommendations services and pre-purchase services for gaining customer mechanism must be easy to use. Improve Transactional related satisfaction. Delivery arrangements, billing and payments Make navigation experience better to get competitive advantage