Abstract:
Purpose
There is a tough competition among businesses in selling products, services online as making
product is not enough but providing better services for transactions are much important to
attract the customers. Determining how online services impacts consumers behavior when
they do online shopping
a
Methodology & Design
The study is based on explanatory research. In this present paper, deductive approach is used
for study because our objective is testing the already established concepts. The study is
quantitative in nature and method is adopted for conducting this research is suivey
approach”.
Findings
The current paper’s model is significant, and variables were reliable. All the findings are
with present hypothesis which leads to acceptance to the proposed hypotheses. consistent
Hence both features of online services affect the navigation experience of consumers and
their attitude towards the website and purchasing intentions also affects and changes.
Limitations
Karachi, Pakistan. The is done on current research Sample size is limited and surveyed in
random and convenient sampling.
Recommendations
services and pre-purchase services for gaining customer
mechanism must be easy to use.
Improve Transactional related
satisfaction. Delivery arrangements, billing and payments
Make navigation experience better to get competitive advantage
