| dc.contributor.author | Shakir, Syeda Marium Reg # 43939 | |
| dc.date.accessioned | 2020-10-04T01:16:10Z | |
| dc.date.available | 2020-10-04T01:16:10Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/10279 | |
| dc.description | Supervised by Khurram Adeel Shaikh | en_US |
| dc.description.abstract | Purpose Excessive use ofsmart phones are the current attention seeking topic all around world(Shen & Wang, 2019). The main purpose ofthis research is to highlight the most common issues that we all are facing is due to, too much use ofsmart phones which results as loneliness. Through study we have also find out the mediation effect of motivation and moderation effect of perceived stress. This research primarily depend on students who are involve in smart phones. Methodology & Design The research was conducted by using questionnaire which was filled by 357 individuals of different age group. The nature ofreasech is quantitative and for the collection of data primary source were used. The data was collected by online survey. The sampling technique used is cross-sectional technique and deductive approach has been used. For statistical tool jamovi have been applied. The dependent variable was of smartphones, independent variable was excessive use loneliness, and mediating variable was motivation which is further divided into entertainment & motivation and moderating variable perceived stress. Findings Our results showed that there is positive and significant relationship because all of our hypothesis are accepted and through it our study identified that excessive use ofsmart phones which leads students to loneliness by mediating effect ofmotivation and moderation effect of perceived stress. Limitations limitations that we face during our research work. Our research design There were some cross-sectional design. Because due to excessive use ofsmartphones level of loneliness will rise overtime. Currently we have done convenience sampling in our ofKarachi, which includes only was research mostly the data was collected by students college and university students. However our sample represent large number of smartphones users all around Pakistan. Recommendations There are some recommendations according to our research. Not only Pakistani researchers all the researchers from the world needs to look in the matter and identity the pros and corns ofthe problem. And with the help ofmental health institutes create awareness among individuals through social media platforms. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Bahria University Karachi Campus | en_US |
| dc.relation.ispartofseries | MBA;MFN B-111 | |
| dc.subject | Excessive use Smartphones, consumer behavior, motivation, entertainment, escapism, perceived stress, loneliness. | en_US |
| dc.title | LONELINESS AND EXCESSIVE SMARTPHONES USAGE AMONG STUDENTS OF KARACHI | en_US |
| dc.type | Thesis | en_US |