IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON THE MARKET PERFORMANCE OF AN ORGANIZATION IN THE MANUFACTURING SECTOR

Abstract

Purpose: The purpose ofthis study is to measure the impact ofthe practices ofsupply chain management practices on the market performance of an organization in the manufacturing sector. Design: Data were collected from 200 respondents that are working as a manager under the supply chain department ofthe manufacturing firms. Moreover, regression analysis were used to analyzed the hypothesis. Findings: By observing the results, it is clear that the supply chain practices have their impact on the market performance of an organization. Limitations: This study is limited to the manufacturing firms. Recommendations: For the manufacturing firms, it is highly recommended that they should improve increase their financial as well as market performances in in this highly competitive business supply chain practices to order to operate efficiently and effectively condition