THE IMPACT OF BRAND TRUST, BRAND EXPERIENCE AND CUSTOMER SATISFACTION ON BRAND LOYALTY

Abstract

Purpose This Research work motives to identify the impact of trust, brand experience and customer satisfaction on brand loyalty in ready-to-cook food industry in Karachi, Pakistan. The way of living in Pakistan is gradually changing because of the manifestation of western ways through social media. Satisfaction in edible preparation and cooking reinforce the rise of ready-to-cook food industry along with the increasing digit ofwomen in the work force. This study improves our understanding of brand loyalty in Pakistan by highlighting the significance of brand loyalty in ready-to-cook food industry. This was missing in the resent research. The uniqueness and price of the study lies within the analysis of every complete loyalty influence that's jointly assembled in one framework. The most vital gives of the research are thus the structure ofthis abstract framework through that complete loyalty can be measured and strategically managed. Methodology & Design The determination ofthis Research is as follow: descriptive research was obtaining a clear the image of brand loyalty in relation to brand involvement, brand reliability, and brand trust in the context ofReady-to-Cook food products. For data analysis Jamovi jAMM Mediation software was used to get the accurate output. Findings The discovery ofthis research adjoins to written work by emphasizing the benefaction ofthe consumers’ estimation of brands in the construction of connection and faithfulness. Limitations I The current research was restricted to the area of Karachi, Pakistan. And detailed about limitation is mentioned in chapter six. Recommendations There are few recommendations that would be suggest for future research work. Detail of recommendation is given in chapter six.