ANALYZING THE IMPACT OF TRUST AND TECHNOLOGY ON SUPPLY COLLABORATION AN EMPIRICAL STUDY.

Abstract

Purpose This study is conducted to explain with the help of empirical analysis that how the two most ciitical factors trust and technology ofsupply chain collaboration have impact supply chain collaboration. on Methodology & Design This study uses multiple linear regression in order to analyze the sample data gathered from FMCG companies operating in Karachi Pakistan. Findings Results shows that technology and trust both have positive impact on supply chain collaboration. Limitations Time was the most prominent limitation for this project a span of six month was given for whole project, similar this research includes only two enablers of collaboration and does not consider the effect offirm size on the extent of collaboration. Recommendations Companies rated technology has high priority factor for the success of collaborating efforts and bit low rated the behavioral aspect which was trust according to the analyzed data of sample of FMCs. So recommendation is given to them that no collaborating efforts are successful only on the basis of technological infrastructure these companies need to invest their time in building trust with the key supply chain partner in order to achieve the maximum output from collaboration