IMPACT OF SUPPLY CHAIN DRIVERS IN DRIVING COMPETITIVE STRATEGY: A CASE STUDY OF MCDONALDS PAKISTAN

Abstract

purpose: To undertake reseaich on Supply Chain Drivers impact in order to achieve competitive supply chain strategy / Competitive Advantage. jylethodology & Design: In order to conduct this research both primary and secondary research methods i used. Primary method includes survey analysis and a secondary research method is conducted through secondary data through various scholars and authors literature. 1 Findings: It develop a connection of supply chain drivers in building competitive strategy of company and through efficiency / responsive towards drivers company can strive competitive advantage as obtained by [VlcDonald Pakistan. are i : Limitations: Some of the limitations for conducting this research includes; subjective analysis of the data collect on its own judgment and unable to extract accurate insights about company as employees were reluctant to be free while conducting survey and one to one interviews. Recommendations: Corporations like McDonald need to be proactive in deciding when to be efficient and vhen responsive to gain competitive advantage. Although they have gain competitiveness in the food industry hrough supply chain drivers some of the recommendation for their future perspective with respect to supply diain drivers is to increase number of warehouses, control over pricing and focus on continuous innovation bid adaption of new technologies to increase information management.