Abstract:
purpose: To undertake reseaich on Supply Chain Drivers impact in order to achieve competitive supply chain
strategy / Competitive Advantage.
jylethodology & Design: In order to conduct this research both primary and secondary research methods
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used. Primary method includes survey analysis and a secondary research method is conducted through
secondary data through various scholars and authors literature.
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Findings: It develop a connection of supply chain drivers in building competitive strategy of company and
through efficiency / responsive towards drivers company can strive competitive advantage as obtained by
[VlcDonald Pakistan.
are
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Limitations: Some of the limitations for conducting this research includes; subjective analysis of the data
collect on its own judgment and unable to extract accurate insights about company as employees were
reluctant to be free while conducting survey and one to one interviews.
Recommendations: Corporations like McDonald need to be proactive in deciding when to be efficient and
vhen responsive to gain competitive advantage. Although they have gain competitiveness in the food industry
hrough supply chain drivers some of the recommendation for their future perspective with respect to supply
diain drivers is to increase number of warehouses, control over pricing and focus on continuous innovation
bid adaption of new technologies to increase information management.
