CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE MOTIVATION: AN EVIDENCE FROM THE TEXTILE FIRMS OF PAKISTAN

Abstract

Purpose: This study has a purpose to employees’ motivation in the textile industry ofKarachi, Pakistan. collected from a sample 257 5-point Likert scale. For data analysis, PLS Methodology: Using purposive sampling technique, data respondents with the help of a questionnaire SEM was applied using Smart PLS version 3.2.8. was on a results of the study show that relationship of external CSR practices with and internal CSR practices with Findings: The business partners, external CSR practices with customers found statistically significant and positive with employee motivation. employee have been However, external CSR practices with local communities have no relationship with employee motivation. Implications: The study is considered quite useful for management of the organizations in determining influence of existing CSR practices on employee motivation. The managers of the organizations have to further work on this segment and should try to build a positive and supportive environment to motivate all the employees and to make them feel free to perform their jobs.