Abstract:
Purpose: This study has a purpose to
employees’ motivation in the textile industry ofKarachi, Pakistan.
collected from a sample 257
5-point Likert scale. For data analysis, PLS Methodology: Using purposive sampling technique, data
respondents with the help of a questionnaire
SEM was applied using Smart PLS version 3.2.8.
was
on a
results of the study show that relationship of external CSR practices with
and internal CSR practices with
Findings: The
business partners, external CSR practices with customers
found statistically significant and positive with employee motivation. employee have been
However, external CSR practices with local communities have no relationship with employee
motivation.
Implications: The study is considered quite useful for management of the organizations in
determining influence of existing CSR practices on employee motivation. The managers of the
organizations have to further work on this segment and should try to build a positive and
supportive environment to motivate all the employees and to make them feel free to perform
their jobs.
