Adding a Product to a Service Based Company

Abstract

This project aims to assess the market demand for and viability of producing and selling solar powered power banks for smartphones in Islamabad. Since such a product has not yet been observed in the Islamabad marketplace, this idea has been taken up in collaboration with the company BrighterLite, which is a Norwegian based solar company providing solar solution services in rural areas of Pakistan. As the advent of smartphones has increased dependability on technology and the constant need to be in touch with it, the complimentary need to have our gadgets fully charged and on hand has become a grave necessity as well. A gap has been identified in the market where there is an increased need to keep smartphones charged and the lack of electricity sources or availability every 24/7 to charge them. This is where the idea to produce solar power banks came to mind; as even the conventional power banks need an electricity source to charge themselves. Using quantitative research such as questionnaires and some random ad hoc interviews here and there data was gathered from university students and young, active working individuals aged approximately between 16-60 years.