Abstract:
This project aims to assess the market demand for and viability of producing and selling solar
powered power banks for smartphones in Islamabad. Since such a product has not yet been
observed in the Islamabad marketplace, this idea has been taken up in collaboration with the
company BrighterLite, which is a Norwegian based solar company providing solar solution
services in rural areas of Pakistan. As the advent of smartphones has increased dependability on
technology and the constant need to be in touch with it, the complimentary need to have our
gadgets fully charged and on hand has become a grave necessity as well. A gap has been
identified in the market where there is an increased need to keep smartphones charged and the
lack of electricity sources or availability every 24/7 to charge them. This is where the idea to
produce solar power banks came to mind; as even the conventional power banks need an
electricity source to charge themselves.
Using quantitative research such as questionnaires and some random ad hoc interviews here and
there data was gathered from university students and young, active working individuals aged
approximately between 16-60 years.
