THE IMPACT OF SUPPLY CHAIN MANAGEMENT PRACTICES ON COMPETITIVE ADVANTAGE IN TEXTILE SECTOR

Abstract

Purpose: The purpose of this study is to investigate the impact of SCM practices on Competitive Advantage. This study’s main aim is to examine how these practices in Supply chain promote competitive advantage in the textile sector of Karachi. The SCM practices taken for this research are Customer Relationship Management, Strategic Supplier Partnership and Level of Information Sharing as Independent variable whereas the competitive advantage is taken as Dependent variable ofthis research. Methodology & Design: This research is quantitative in nature. The collection of quantitative data was done through the circulation of close ended questionnaire among the managers in textile sector of Karachi. The technique used for this research is “NonProbability” Convenience Sampling technique. The sampling size is 384 and for analyses of data correlation and regression tests are used. Findings: As per the results there is an impact of two SCM practices i.e. CRM (Customer Relationship Management) and SSP (Strategic Supplier Partnership) on Competitive Advantage but Level ofInformation Sharing did not show any impact. Limitations: The limitations ofthis research are shortage oftime, limited cost and the target population is limited to Karachi city only. Recommendations: Future managers are recommended to focus on execution of effective SCM practices to gain Competitive edge. The managers must promote Strategic Supplier Partnership in Supply Chain Management and Customer Relationship Management for better productivity and achievement of competitive advantage.