Abstract:
Purpose: The purpose of this study is to investigate the impact of SCM practices on
Competitive Advantage. This study’s main aim is to examine how these practices in Supply
chain promote competitive advantage in the textile sector of Karachi. The SCM practices
taken for this research are Customer Relationship Management, Strategic Supplier
Partnership and Level of Information Sharing as Independent variable whereas the
competitive advantage is taken as Dependent variable ofthis research.
Methodology & Design: This research is quantitative in nature. The collection of
quantitative data was done through the circulation of close ended questionnaire among the
managers in textile sector of Karachi. The technique used for this research is “NonProbability” Convenience Sampling technique. The sampling size is 384 and for analyses of
data correlation and regression tests are used.
Findings: As per the results there is an impact of two SCM practices i.e. CRM (Customer
Relationship Management) and SSP (Strategic Supplier Partnership) on Competitive
Advantage but Level ofInformation Sharing did not show any impact.
Limitations: The limitations ofthis research are shortage oftime, limited cost and the target
population is limited to Karachi city only.
Recommendations: Future managers are recommended to focus on execution of effective
SCM practices to gain Competitive edge. The managers must promote Strategic Supplier
Partnership in Supply Chain Management and Customer Relationship Management for better
productivity and achievement of competitive advantage.
