http://hdl.handle.net/123456789/11761 Sat, 04 Apr 2026 07:21:57 GMT 2026-04-04T07:21:57Z http://hdl.handle.net/123456789/19375 Strategic Financial Analysis of Bestway Cement, Uncovering Gaps in Operations and Growth Ahtasham Ul Haq, 01-321232-064; Mutahir Ali, 01-221232-014 Bestway Cement established in 1993, is the subsidiary of British conglomerate Bestway Group. Bestway Cement is one of Pakistan’s largest cement producers. It has marked its position in the cement industry as a key player having major competitive advantage over its suppliers. With a production capacity of over 10.7 million tons per annum, Bestway Cement’s has established its operations over multiple locations across Pakistan and has adopted environment friendly manufacturing processes highlighting commitment to product quality and sustainability. However, the company still needs to cater the operational and economic problems which can have an adverse effect on the Company’s profitability . This study aims to conduct a detailed strategic financial analysis of Bestway Cement for the evaluation of the Company’s financial performance and position, identify the ongoing trends in the industry, and highlighting the business as well as the financial risks faced by the company. The foremost objective of the analysis is to estimate the profitability, liquidity, efficiency, and solvency of the company in order to obtain a detailed understanding of the company’s financial performance for the year 2023-2024 by identifying the gaps. This shall be achieved by examination of company’s profitability ratios, liquidity ratios, working capital ratios and gearing ratio along with analyzing the compliance with the environmental and legal laws. This research project stands out by spotting gaps in operations, finances, and compliance while also offering a plan to tackle them. Unlike past studies that looked at money matters or single operational metrics, this analysis brings together many aspects, like sustainability how Bestway stack up against competitors, and what's happening in global markets. By looking at things from many angles, our project aims to give a full picture with solutions that fit what the cement industry in Pakistan needs as it changes. What's more, we talked to key people at Bestway Cement, like the operations manager. This means our findings are based on real-world know-how making them easy to put into action and likely to make a difference. Supervised by Dr. Hina Samdani Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/123456789/19375 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/18157 Feasibility Report on Zong Paymax App Roshaila Iqbal, 01-221231-012; Shadana Zainab, 01-321231-042; Shehzadi Zoonash Liaquet, 01-321231-046 This document proposes the evolution and launch of a mobile wallet application service called Zong Pay Max App. The target user of this application is the 47 million subscribers of Zong which is the third largest telecom operator in Pakistan. The application offers different functionalities such as utility bill payments, mobile top-up services, fund transfers, and many more. The Zong Pay Max App points to create usefulness for Zong's customers on the condition that a secure and new mobile wallet solution is entering the market. Market opportunities for the application are highlighted due to Zong's large user base and growing consumer preference for mobile wallets. The application will also leverage competitive advantages with the help of its unique features and a user-centric design. Each chapter in this project covers major aspects. Financial projections in this project specify a strong return on investment with a feasible revenue model and a positive cash flow. The report speaks favorably of the proceeding with the development and launch of the Zong Pay Max App. To magnify the success, Zong should utilize its strategic partnerships with brands; opt for marketing campaigns and target Zong and other users, and by the help of ongoing user feedback need to build market perception in order to retain users. In order to do that continuous market analysis and monotonous developments are crucial to continue being a competitive edge. Supervised by Dr. Lubna Maroof Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/123456789/18157 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/18156 Analyzing the Factors that Led to the Shutdown of Swvl in Pakistan Azka Ayub, 01-321231-008; Fouzia Tariq, 01-321231-011; Aqsa Zulfiqar, 01-321231-005 This study examines why SWVL, once a successful transportation company, failed and had to stop its operations in countries like Pakistan. SWVL faced many challenges like insufficient route planning, high operational costs, regulatory issues and tough competition. The company struggled with financial problems, market conditions, and investor support, leading to its shutdown. By looking at SWVLs financial plans, operational issues and other factors, this study aims to understand what went wrong and provide insights for future transportation companies. Focusing on SWVL’s experience in Pakistan, we highlight the difficulties of scaling innovative transportation solutions in diverse urban areas. Despite offering a useful app-based, shared transportation model, SWVL could not adapt to the unique challenges of the Pakistani market, leading to its exit. This study offers valuable lessons on urban transportation and the challenges companies face in rapidly changing markets. Supervised by Dr. Lubna Maroof Mon, 01 Jan 2024 00:00:00 GMT http://hdl.handle.net/123456789/18156 2024-01-01T00:00:00Z http://hdl.handle.net/123456789/16335 Impact of Covid-19 on Tourism and Hospitality Industry of UAE Shabahat Hussain Kazmi, 01-222212-022; Shahzaib Khan, 01-222212-023; Mansoor Ul Haq, 01-222212-012 The tourism sector in the United Arab Emirates (UAE) is estimated to have contributed 11.5% to GDP in 2019. More than 2.3 million tourists in 2019 travelled to Dubai for work, up 2 percent from the previous year. Today's meetings, incentives, conferences, and exhibitions (MICE) industry promotes the considerate utilization of historical, cultural, and natural recreational resources and contributes significantly to economic diversification. Before the spread of COVID-19, the United Arab Emirates' MICE industry was unrivalled worldwide. Because of severe quarantine precautions, most places around the world have enacted travel restrictions relating to COVID-19 until May 2020. Like in every other country, the MICE industry in the UAE was negatively impacted by the global coronavirus outbreak. There is a lack of information about the local and global effects of COVID-19 on the MICE industry and the survival strategies for MICE firms, despite the fact that its effects have been researched extensively by various researchers in the UAE. This research aimed to analyze how COVID-19 will affect the MICE industry worldwide and in the United Arab Emirates so that local firms can better prepare themselves for the future. According to the research, the United Arab Emirates' (UAE) travel restrictions and border closures have had a devastating effect on the MICE industry. There have been significant financial losses at hotels, Emirati Airlines, and other businesses dependent on the tourism industry. Eighty-two percent of the total was due to a decrease in regularly scheduled departure flights. The study's multivariate analysis found that the 5P promotional strategy and an outsourced method were the greatest choices for assuring the survival and revitalization of MICE firms. Findings from this study can be used by researchers and MICE organizations to develop strategies for resolving the COVID conundrum and increasing the competitive advantage of MICE firms in particular and the industry at large. Supervised by Mr. Abdullah Hafeez Sun, 01 Jan 2023 00:00:00 GMT http://hdl.handle.net/123456789/16335 2023-01-01T00:00:00Z