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<title>Final Year Project Report (BUIC)</title>
<link href="http://hdl.handle.net/123456789/10309" rel="alternate"/>
<subtitle/>
<id>http://hdl.handle.net/123456789/10309</id>
<updated>2026-09-04T05:37:49Z</updated>
<dc:date>2026-09-04T05:37:49Z</dc:date>
<entry>
<title>Language and Emotion: Sentiment Analysis of Donald Trump’s 2024 Victory Speech</title>
<link href="http://hdl.handle.net/123456789/21331" rel="alternate"/>
<author>
<name>Hamza Siddique, 01-117221-028</name>
</author>
<id>http://hdl.handle.net/123456789/21331</id>
<updated>2026-06-23T07:50:16Z</updated>
<published>2026-01-01T00:00:00Z</published>
<summary type="text">Language and Emotion: Sentiment Analysis of Donald Trump’s 2024 Victory Speech
Hamza Siddique, 01-117221-028
This dissertation examines the interplay of language, power, and emotion in the 2024 presidential victory speech of Donald Trump. It seeks to ascertain the phenomena of ideology and emotion in political language in relation to audience perception during the age of the internet. To this end, the research adopts a mixed methods approach to the speech, along with the emotional reactions it triggered on YouTube, employing Norman Fairclough’s model of Critical Discourse Analysis (CDA) and Robert Plutchik’s Wheel of Emotions. It scrutinizes the rhetoric of Trump’s speech, including emotional word choice, the “us” and “them” binary, and the repetition of phrases, which illustrate the center of populist discourse and argumentation. It depicts Trump as a moral defender of “ordinary Americans” against a “corrupt elite,” which intensifies the ideological warfare of the society.1,000 YouTube comments were examined to determine ‘audience sentiment’ in relation to emotional reaction and to identify the primary emotion expressed in each comment. The results demonstrated the predominant expressions of joy, trust, and anticipation, which are in line with Trump’s speech and populist rhetoric. Notably, a smaller but non-negligible percentage of comments included anger, sadness, and disgust, which indicates emotional and ideological polarization. The findings illustrate the expansion of political discourse from the speech, acted upon in a digital space, which has the power to amplify both supporting and opposing comments, creating an emotionally charged discourse.The study concludes that within current digital communication, exercising political power goes beyond the use of language to the feelings it triggers and disseminates on the Internet. By applying CDA to sentiment analysis, this research sheds light on the interrelation of emotive engagement, political populism, and emotional polarization in the digital sphere
Supervised by Dr. Tehseen Zahra
</summary>
<dc:date>2026-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Subverting Laughter: Unveiling Transgressive Humor and Shaping Public Perception in Stand-Up Comedy</title>
<link href="http://hdl.handle.net/123456789/21333" rel="alternate"/>
<author>
<name>Bushra Nadeem, 01-117221-030</name>
</author>
<id>http://hdl.handle.net/123456789/21333</id>
<updated>2026-06-23T08:27:10Z</updated>
<published>2026-01-01T00:00:00Z</published>
<summary type="text">Subverting Laughter: Unveiling Transgressive Humor and Shaping Public Perception in Stand-Up Comedy
Bushra Nadeem, 01-117221-030
Satire has always served an important role in shaping public opinion, undermining authority, and focusing the spotlight on social issues. Satire has changed a lot in stand-up comedy, what used to be intelligent, thoughtful humor has become more provocative and sometimes even controversial content. Drawing upon Relief Theory and Public Opinion Theory, this research attempts to analyze the satirical humor in stand-up comedy and focuses on comparing an older generation of stand-up comedians with contemporary comedians, including American (George Carlin with Hasan Minhaj, Max Amini), Pakistani (Amanullah Khan, Umer Sharif with Tabish Hashmi), and Indian (Johnny Lever, Raju Srivastav with Saurabh Rawat, Madhur Virli, Sumit Mishra, Harsh Gujral, Pranit More, Munawar Farooqui). Relief Theory claims that humor relieves psychological tensions in society, while Public Opinion Theory asserts that the public opinion towards the issue is formed by the media. Satire was first used by older comedians to provoke critical thinking, and nowadays, modern comedians employ exaggerated, provocative humor with a notably higher entertainment factor than a critical one. This study will analyze exaggeration, absurdity, social criticism, and audience perception of comedy through thematic analysis of verbal speeches. This research is significant because it indicates whether modern stand-up comedy continues to be a form of powerful social criticism or has become a medium for controversy-driven entertainment rather than intellectual discourse.
Supervised by Mr. Usama Javed
</summary>
<dc:date>2026-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Nature vs.Nurture: A Psychoanalytic Exploration of Violence in the Secret History</title>
<link href="http://hdl.handle.net/123456789/21332" rel="alternate"/>
<author>
<name>Imran Qadeer, 01-117221-011</name>
</author>
<id>http://hdl.handle.net/123456789/21332</id>
<updated>2026-06-23T07:53:45Z</updated>
<published>2026-01-01T00:00:00Z</published>
<summary type="text">Nature vs.Nurture: A Psychoanalytic Exploration of Violence in the Secret History
Imran Qadeer, 01-117221-011
This study performs a psychoanalytic examination of violence in Donna Tartt's The Secret History through the paradigm of Nature vs Nurture that remedies a critical gap in scholarship that heavily centres on structural or Gothic elements. Utilising the Freudian, post-Freudian and Object relations theories, the study documented how inherited psychological pathologies of Thanatos subject of Henry Winter's Narcissism, trauma-based dissociation of Richard Papen, and failure of individuation of Macaulay twins predisposed the characters to moral collapse. The analysis showed that these intrinsic drives (Nature) were systematically licenced (by the external environment - Nurture) by the external environment (mostly Julian Morrow's amoral elitist pedagogy and the isolating Gothic environment). This environment served as a moral suspension mechanism that supplied intellectual justification for latent aggression. The major finding is that the two murders were just the inevitable result of this deterministic collision where the philosophical licence(Nurture) was wedded to the psychological drive(Nature). Richard's unreliable narration was translated into a clinical defence mechanism against trauma. The thesis comes to the conclusion that the novel is a profound commentary on the psychological fragility of humanity when allowed intellectual permission to manifest itself in collective violence and psychological ruin.
Supervised by Ms. Nadia Rehman
</summary>
<dc:date>2026-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Russia’s Disinformation Campaigns to Manipulate Public Opinion: A Case Study of the U.S Elections 2016</title>
<link href="http://hdl.handle.net/123456789/21308" rel="alternate"/>
<author>
<name>Gul Wajid Abbasi, 01-155221-065</name>
</author>
<id>http://hdl.handle.net/123456789/21308</id>
<updated>2026-06-18T07:03:44Z</updated>
<published>2026-01-01T00:00:00Z</published>
<summary type="text">Russia’s Disinformation Campaigns to Manipulate Public Opinion: A Case Study of the U.S Elections 2016
Gul Wajid Abbasi, 01-155221-065
With an emphasis on how Russia has revised its influence tactics in the 21st century to attain geopolitical goals without resorting to direct armed conflict, this thesis explores the late Russian involvement in political manipulation. Russia has used a complex combination of misinformation, cyber operations, psychological attacks, diplomatic intimidation, and backing for proxy groups to influence political results in targeted governments as global politics have increasingly turned toward information-driven power. Although these strategies are not wholly novel, they have significantly increased in scope, sophistication, and technology integration in recent years, giving Russia strategic clout in both regional and global contexts. The study examines significant instances of Russian manipulation, such as election meddling, narrative structuring through governmental media, and covert influence networks, using a qualitative research methodology backed by secondary data. The goal is to comprehend the reasons for Russia's attempts at manipulation, the methods it uses, and the structural circumstances that enable these strategies to be effective. Additionally, the study looks into how these interventions affect public trust, democratic institutions, and the overall balance of power in the world. According to the concept, Russia's late-stage manipulation tactics are an intentional move toward "asymmetric influence," a type of power that places more emphasis on disinformation, ambiguity, and stealth than on conventional military action. Russia aims to undermine adversaries, broaden its sphere of influence, and alter international standards by taking advantage of social divisions, technology weaknesses, and global communication networks. The study comes to the conclusion that Russia's manipulation attempts present serious threats to international security, necessitating more public awareness, better digital management frameworks, and coordinated international actions. All things considered, the thesis advances knowledge of how current manipulation techniques redefine government and the course of contemporary geopolitics.
Supervised by Dr. Sadia Khanum
</summary>
<dc:date>2026-01-01T00:00:00Z</dc:date>
</entry>
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