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Browsing by Subject "YouTube Videos"
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Mohsin Zahid Khan, 01-394182-006
(Management Studies BUIC, 2019)
YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...
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Ayesha Hameed, 01-258182-003
(Media Studies BUIC, 2020)
This study is to investigate the phenomenon of intrusive advertising by using YouTube videos and their practical implementation of cognitive absorption by audiences in Pakistan deliberately from twin cities. The study is ...