Browsing by Subject "YouTube, Ad viewership, prosumers, spectators, in stream video"

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Browsing by Subject "YouTube, Ad viewership, prosumers, spectators, in stream video"

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  • WHAT MAKES PEOPLE WATCH ONLINE IN STREAM VIDEO ADVERTISEM 
    Ahmed, Wahaj Reg # 43942 (Bahria University Karachi Campus, 2019)
    Purpose The aim of this research is to explore the factors which may influence the viewership of online in-stream videos Ads on YouTube. The viewership is based on the viewing device, viewing content, Advertising appeal, ...