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Browsing by Subject "Ratings and reviews, Purchase Intention, Cognitive appraisal, Affective appraisal"
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Saleem, Muhammad Owais Reg # 43943
(Bahria University Karachi Campus, 2019)
Purpose: To improve the online shopping experience, one of social commerce
components is used by social commerce websites i.e. ratings and reviews. The motivation
behind this investigation is to investigate the effects ...