Browsing by Subject "Packaging image, packaging colour, brand image"

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Browsing by Subject "Packaging image, packaging colour, brand image"

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  • ROLE OF PACKAGING ON BRAND IMAGE: THE STUDY OF UNIVERSITIES OF KARACHI 
    Khan, Mohsin Ali Reg # 32706 (Bahria University Karachi Campus, 2018)
    The packaging is a vital part of every organization. Lack of creative packaging is one of the major problems in the industry. The main objective of the study is to find out the role of packaging on branding. The ...